AMSRS RESEARCH COMPANY DIRECTORY

General Information

Better insights, better decisions.

TKP is a full service market research organisation with the express aim of delivering outstanding, strategically focused, actionable market research solutions

During every moment of our 30 years we’ve been refining our understanding of B2B and consumer markets, challenges and opportunities. We’ve helped a lot of businesses make the right decisions. We’ve probably seen issues similar to yours, and know how to help.

Our research philosophy is refreshingly practical. No one-size-fits-all approach here. From designing research to delivery of findings, we work with you, and for you. (Clients tell us we’re pretty great to work with too.)

You’ll always feel like you have a trusted partner to talk to. We speak business language. Your language. We’re straight shooters and clear communicators.

And it’s your business that reaps the rewards. By asking the right questions and uncovering the most relevant insights, we deliver outputs that can guide change, drive understanding and help your business thrive.

After all, our success relies on yours.

TKP employs a range of innovative research techniques—customised to your circumstances—to optimise the quality of insights, shape solutions and deliver significant value for your research investment. We draw on our extensive toolkit to use the right techniques for your challenge.

Areas of practise include:

• Market Segmentation
• Consumer usage and attitudes
• Customer Experience
• Brand Tracking
• Brand Positioning
• Concept Testing
• Advertising Testing
• Pricing Research

Honest, straightforward, discrete, vastly experienced. That's why the organisations listed on our "clients" page - and many others - work with us. If you would like to find out how we can help you, too, please contact us in strictest confidence.

AMSRS Members Richard Birks, Simon Edwards, Mallory Pels

Key Personnel

Simon Edwards - Managing Partner, (B.Eng Manuf). Simon has held a number of senior roles in BHP and OneSteel, including Product and Market Management, and brings valuable experience in areas such as customer satisfaction, customer and market insight and strategy development and implementation.

Richard Birks - Senior Partner, (BEco., Masters of Marketing). Richard joined TKP in 2006 and has worked on a range of quantitative and qualitative projects. Prior to joining TKP, Richard spent 13 years with Cadbury Schweppes working in a variety of research and strategy roles.

Mallory Pels - Senior Partner (B. Psych Mgt/Mkt). Mallory has a broad range of qualitative and quantitative experience for a number of blue-chip clients.