AMSRS RESEARCH COMPANY DIRECTORY

General Information

In the world of consumer research today no one discipline or approach is a silver bullet.

At The Practice we bring together a broad range of skills, expertise and knowledge across disciplines where required: design-inspired thinking, video storytelling, online forums, Netnography, i-tracking. We also bring new approaches to projective and diagnostic techniques, semiotics, need states analysis, and online surveys.

We never limit ourselves to a particular specialisation, although we are expert in many. We are always open to adapting new approaches and techniques into our repertoire. This means we continually innovate the ways we obtain and analyse our data.

We help our clients to achieve greater success in modern markets by enabling full immersion into how consumers experience products and services in their everyday lives and by exploring their deeper psychological relationships with brands.

Empowering Our Research Panel.

• Meeting people in their worlds and on their terms (real and online)
• Allowing them to tell their story, show and tell their worlds
• Collaborating with them as co-researchers wherever possible
• Enabling them to conduct social experiments of their own
• Encouraging them to bring others into honest and real discussions
• Identifying implications for the business once they fully understand themselves and their relationship to it.

AMSRS Members Nick Agafanoff, Louise McDonald

Key Personnel

Nick Agafonoff - Director of Lived Experience

Rigas Harbilas - Director of Research

Cameron Fairweather - Director of Insight Strategy

Louise McDonald - Director of Qualitative Inquiry