AMSRS RESEARCH COMPANY DIRECTORY

General Information

Thinkfield (previously - West Coast Field Services) is fully accredited with ISO 20252, and is an independent supplier of data collection and project management solutions. We also offer data analysis and can deliver data to your specifications in most formats. 

Data collection solutions 

• CATI and CAPI
• Intercept (shopping centre, CLT)
• Door-to-door
• Mystery shopping
• Web online surveys (using in house web survey module)
• Tracking Studies
• Executive interviewing (face-to-face and telephone)
• Recruitment for qualitative research (focus group and in-depth and online interviews)
• Code frame development and data coding
• Data analysis and outputs in SPSS and Excel with tables, weighted/unweighted.
• Monthly all WA online Omnibus

Full Focus Group Facilities

• 3 dedicated focus group rooms with full digital audio / DVD recording and mirror viewing facilities. Webstreaming available on request.
• We understand the importance of having ON SPEC groups with good attendance.
• We know how you feel arriving from Eastern States after a long flight and groups which are often occurring at midnight your time. Everything should be like clockwork..

In-house database

• Extensive panel data base 
• WestSense WA focused Online panel

Strategic Marketing Research and Consultancy Services

Thinkfield has access to the complete range of research initiatives, including:

• Questionnaire design and implementation
• Research methodology
• Data reporting and presentation
• Strategic marketing solutions and ongoing client support.

2011 marked the launch of our WestSense online panel - designed to deliver the best representation possible of the WA community - developed from our strong groups database.   

AMSRS Members Sandra Simpson, Fern Simpson

Key Personnel

Sandra Simpson, General Manager. Sandra has been in the market research industry since 1991 and has a wealth of experience across all facets of field operations. All senior management all have extensive experience and training in all areas of field operations thus promoting a more comprehensive understanding, giving us a competitive edge.

Personnel:

Sandra Simpson - General Manager, Fern Simpson - Senior Project Manager, John De Biasi - Project Manager, Research Executives - Misola Sitompul, Dylan Kee and Breanna Holmes.