AMSRS RESEARCH COMPANY DIRECTORY

General Information

le grice research is a specialist qualitative research consultancy with a primary focus on product and communications strategy development.

Our key areas of expertise include:

•    Branding and advertising strategy

•    Customer experience

•    New product development

•    Channel strategy, and

•    Document and compliance testing

As a small consultancy, we are committed to providing high levels of personalised and pro-active service, and use only senior researchers with significant industry experience on any projects undertaken.

Martin Le Grice is the principal consultant and is personally involved in all stages of the research process. He has over 25 years experience in marketing, advertising and research roles in the UK and Australia, and is able to draw on a very broad base of business planning and strategic planning experience to deliver practical conclusions and recommendations.

As a qualitative researcher, he has worked with a range of advertising agencies, research consultancies and direct clients in helping to bring insights to both the strategic and creative development process.

His experience covers a wide range of clients in financial services, telecommunications, IT, government and retail with a strong focus on B2B as well as consumer relationships.

For further information - please visit our website: www.legrice.com.au

AMSRS Members Martin Le Grice QPR

Key Personnel