AMSRS RESEARCH COMPANY DIRECTORY

General Information

Julie Dang & Associates has been active since 1998, its focus being on providing clients with a clear direction forward for building, retaining and leveraging brand stickiness.  That means:

• Understanding what is driving the customer picture that big data is delivering:  Customer insight, advocacy and market immersion.
• Identifying brand equity and distilling the brand proposition that drives consumer stickiness:  Brand architecture and brand leverage potential.
• Understanding the customer journey, identifying key decision and activation points along the way:  Path to purchase and channel strategy.
• Distilling the brand message that drives customer activation:  Comms development and evaluation.
• Ongoing monitoring and measuring of brand stickiness:  Brand health monitoring.
• Strategy implementation to drive ROI:  Business implementation.

It’s a principal centric business; only principals work on your business.  We bring a wealth of experience, built over many markets, with many successes.

AMSRS Members Julie Dang

Key Personnel

Julie Dang: (BCom, Marketing UNSW) Principal. Julie has over 20 years experience in advertising and motivational needs based research, brand strategy and communications development. She has worked extensively in a broad range of sectors, including FMCG, food, beverages, confectionery, pharmaceutical, healthcare, media, publishing, financial, travel and automotive. She established Julie Dang & Associates in 1998.

Carolyn Northcott: (B.App.Sc., M.SC., MBA). With more than ten years experience as a research supplier, Carolyn is highly skilled in the hands-on execution of quantitative and qualitative market research. Carolyn has managed both ad hoc projects and tracking studies and has experience across a broad cross-section of industry, including professional services, financial services, tertiary education, biotechnology, telecommunications, construction, fast food, FMCG and pharmaceutical industries. Carolyn is skilled in the project management of research for advertising and communications development, brand health and positioning, new product development, product testing and loyalty and satisfaction studies.