AMSRS RESEARCH COMPANY DIRECTORY

General Information

Susan Bell Research

"Survey research wth qualitative insight; qualitative research with cultural insight."

• Qualitative research
• Survey research
• Semiotics
• Discourse analysis
• Consumer (document) testing and ethnosemantics
• Sensemaking (see below)

We are original thinkers who bring extensive knowledge of contemporary social science to our work.

Sense-making

Sensemaking helps us understand why people do the things they do.

Sense-making (how people make sense of things) is an active, ongoing process in which the person tries to figure out what to do, to find meaning in the situation and basically do their best under the circumstances.

We use a sense-making framework in a wide variety of - usually qualitative - projects, including customer experience, and wherever we need to gain a deep understanding of a market or category. We have particular expertise in topics that require sensitivity and sensibility e.g. victims of crime, facial scarring, and aged care.

Consumer testing

In Financial Services, the term ‘consumer testing’ means testing a document with members of its intended audience to determine whether the document is easy for them to read, use, and understand. We are experts at this.

Other

Other experience includes stakeholder surveys for a variety of clients, and training.

Clients

Commercial, Government and Not for profit

We have extensive experience in financial services, food and drink and personal care.

Capabilities

Quantitative research: online, CATI, face to face.

Qualitative research: face-to-face focus groups, one-on-one interviews, online qualitative, ethnography, qualitative social media analysis

Cultural insight: semiotics and discourse analysis

AMSRS Members Susan Bell BA Hons, Grad Dip (Psych) AMSRS Fellow QPR , Suzanne Burdon BA Hons, LTCL, Jane Gregory BA Hons, AMSRS Fellow, QPR

Key Personnel

Jane Gregory, BA Hons (English) QPR. AMSRS Fellow

Suzanne Burdon BA Hons (Sociology), LTCL,

Susan Bell BA Hons (English/Linguistics) Grad Dip (Psychology), AMSRS Fellow and QPR. 

The Susan Bell Research team has presented papers at seminars, AMSRS and ANZMAC conferences, and conducted in-house training.