AMSRS RESEARCH COMPANY DIRECTORY

General Information

THE VOICE OF THE CHANGING AUDIENCE

Screen Audience Research Australia (SARA) + Screen Audience Research International (SARI) are next wave audience research agencies with the skill required to blend both the art and the science of impactful story-telling.

We specialise in research for the entertainment industry: feature film, TV, digital content, VR/AR, gaming and live performance, with offices in Sydney, Melbourne and Los Angeles.

Our studies are both at the macro industry level, and also at a project level to provide an audience view throughout development, at concept stage, title testing and screen testing of films and TV pilots before locking the edit.

We are global pioneers in measuring emotional engagement in story and have a range of techniques to measure this, from dynamic engagement scales to biometric feedback.

Our clients include Hollywood studios, production companies, distributors and technology developers including the MPAA, Independent Cinema Association, Screen Australia, AFTRS, 20th Century Fox and Universal Pictures.

ENTERTAINMENT INDUSTRY INSIGHTS

We study macro audience trends to help the industry keep pace with how the audience is evolving:

• Annual cinema attendance health tracking
• Piracy communications testing
• Exhibitor engagement strategies
• Industry trends and data analysis

STORY DEVELOPMENT INSIGHTS

Our creatively-sensitive methods also enhance the creative process at different stages of a project’s life:

• Audience Finder Concept Test
• Title Testing
• Scriptology
• Screen Testing
• Pilot Testing
• Biometric Audience Testing

AMSRS Members Peter Drinkwater, Nick Palmer

Key Personnel

Peter Drinkwater (CEO), Nick Palmer (Managing Director)