AMSRS RESEARCH COMPANY DIRECTORY

General Information

We empower people to shape the future of brands

InSites Consulting is an Australia-based forward-thinking market research agency focused on collaborating with clients & consumers to take brands forward. In November 2017, Direction First officially joined forces with global consumer insight agency InSites Consulting. Being a Great Place to Work® and a GRIT top 10 most innovative market research agency, InSites Consulting is globally recognised as a pioneer in empowering people through new (digital) technology to drive better and faster decision making.

The Direction First - InSites Consulting partnership allows us to leverage InSites Consulting’s global experience and innovation focus, providing greater depth to local teams and enabling a stronger focus on driving client outcomes. With a team of 250+ people across 8 offices (Belgium, the Netherlands, the UK, the US, Romania, Germany, Australia and South Africa), InSites Consulting serves the consumer insight needs of more than a third of the world’s Best Global (and local) Brands such as CommBank, Nestlé, Pfizer, BBC World, eBay, Heineken, IKEA, L’Oréal, Mastercard, Philips, Volkswagen, Uber and Unilever. Through our Global Community Moderator Network, we’re able to service clients on a global scale in more than 50 countries.

What makes us different from other research consultancies?

• Tracking Performance - real-time with tailor-made research and analysis delivering impactful insights.
• Online Communities - through our Consumer Consulting Boards we create local, national or global online communities that foster dialogue between consumer and brand.
• Agile Research – our Consumer Consulting Square platform enables qual and quant techniques.
• Innovation - at the forefront of new thinking and trends we help our clients succeed through agility and depth.
• Insights and Research - multiple methodologies uncovering insights faster, to be harnessed across your business every day.
• Brand Strategy - we partner and embed ourselves within your business to uncover insights and to develop brand strategies with actionable insights and consumer understanding.
• Creative facilitation – consumer connect programs, insight activation, ideation, co-creation workshopping.
• Global Studies - a global network of moderators and experts equipped to conduct quantitative research anywhere, linked with our dedicated team of local professionals.
• Experienced qualitative moderation delivering strategic outcomes.
• Consumer Experience – we translate service design principles and contemporary CX frameworks into a flexible consumer experience research program

AMSRS Members Erica van Lieven

Key Personnel

Erica van Lieven - Managing Director

Erica has been a leader and innovator in the market research industry for over 20 years. Erica founded the award-winning Direction First in 1997, and has since grown it to be a leading agency in Sydney. Prior to this, she worked for 15 years on the client-side of the FMCG sector, across executive roles in marketing, innovation and business for leading FMCG companies in Australia.

Under her leadership, Direction First has flourished as client centric tea. Erica’s expertise, training and commercial acumen underpin Direction First’s agility, future focus and collaborative approach. She has shaped Direction First to provide full-service research offerings that deliver in a fast-paced, evolving brand landscape.

A regular contributor to industry conferences, Erica is passionate about the continuing evolution of market research services. Her views and expertise are frequently sought in the fields of insights, marketing, technology and the future of business. She is not only passionate about uncovering meaningful insights, but also activating insights; ensuring they live and breathe in an organisation.

Since 2015, Erica has been on the global board of Women In Research (WIRe), a professional development organisation for women in market research, working across four continents and also presently sits on the AMSRS editorial panel.