AMSRS RESEARCH COMPANY DIRECTORY

General Information

Consumer Psychology Consultant - Author - Speaker

Board member. Telstra Business Womens Award 2012 nominee. Profiled in US internet and marketing guru Seth Godin's book 'True Tales of People Making a Difference' (based on a worldwide search).

'Having sat on both sides of the client/consultant fence for 30 years, I understand the real meaning of the words - timely, actionable insights that answer the question - "what does all this information really mean?"' said Glennys

TCV employs a multidisciplinary approach to problem solving, combining techniques from market research, psychological research, and art therapy.

Undertaken thousands of IDIs and focus groups from CEOs to seniors and multi-drug users - were they the same people you might ask? Industry experience - extensive. Specialising in Brand Development, Advertising Research, Marketing Communications, Social Media/Website development, Health, Ageing, Disability, Tertiary Education, Mining, Service, Insurance, Telecommunications, Non-profit and Social Research e.g. drugs/alcohol, domestic violence, sexual assault, education, indigenous and multicultural issues. Author of Me Time and 50 Ways To Grieve Your Lover. Full profile go to www.glennysmarsdon.com.au

Was amongst the initial QPMR status intake.

Experience:

Board Member MS Australia (WA) 
Sub Board - Consumer Protection Advisory Committee (WA) member (4 yrs)
Sub Board - Carers Advisory Council (WA) member (4 yrs)
Client - senior management positions (13yrs);
Consultant (20yrs);
Past acting chairperson of MRSA(WA);
Broad industry experience
Master Psychology (commenced),
B. Psychology, Diplomas Marketing, PR, Advertising.

Services:

Workshops/Guest Speaking on Branding, Marketing, Personal Branding
Qualitative: IDIs, focus groups, Employee research
Quantitative surveys: all methods, specialising in online surveys
KPI measurement systems
Social research
Brand development/Ad tracking
Questionnaire Design
Customer Service measurement systems
Website development and Social Media strategies
Personal Branding strategies

AMSRS Members Glennys Marsdon