AMSRS RESEARCH COMPANY DIRECTORY

General Information

Qualitative and quantitative research to help companies think critically and creatively about their business. Our research is thorough and often innovative with sharp analysis and presentations clients can act on and use for better business decisions. Vision.  To see further, deeper and more clearly. To begin with the business context and to get inside the issues and under the skin of problems and then to work hard with consumers, using creative stimulus, research methods and techniques to go beyond the obvious and predictable.  Insight. To go beyond the superficial and conscious to reach the self-discovery as this is where the authentic and relevant insights lie. We also actively harness new opportunities thorugh 'in-the-moment' research provided by mobile and other new technologies. Direction. Sound research methodologies are essential, but increasingly it is the analysis and interpretation that enables research to deliver great insights. It is the strategic planning experience, skills and training of our senior personnel that gives Horizon a competitive edge. We're very attentive to linking the real world and virtual/digital worlds into a seamless and effective ecosystem for categories and brands.

Areas of expertise

• Understanding markets and target audiences
• Strategy and positioning development
• Advertising development and testing
• New product development
• Packaging Research

Experience A wide range of consumer and B2B categories including Government, IT, FMCG, Pharmaceutical, Automotive, Finance, Tourism, Retail, Telecommunications and Media.

Call for case studies and references

AMSRS Members Kim Mossenson

Key Personnel

Horizon was founded by Kim Mossenson. Kim has over 28 years experience in marketing, advertising and research in the UK and Australia. Kim takes a lead role on all projects and collaborates with a core team of 5 – 6 senior, experienced and successful research professionals selected for relevance to each project. No juniors are involved.