AMSRS RESEARCH COMPANY DIRECTORY

General Information

Specialists in evidence-based strategy to profitably acquire and retain customers, and grow advocates through deep discovery. And we don’t just discover, we work with our client to develop actionable strategies, providing a clear roadmap to successful implementation. At the Inside Story, our expertise is in discovering and communicating clearly articulated opportunities. We believe that an insight is only truly valuable if it transforms thinking to deliver a breakthrough opportunity.

Track record in delivering complex projects in tight time frames and critical thinking. Collecting and integrating multiples sources of data (online communities, surveys, depths, social media, CRM and secondary data) into a cohesive story.

Expertise in ethnography,  implicit techniques for deeper discovery, qual and quant.

CUSTOMER STRATEGY AND INNOVATION assisting clients to innovate, refine products and develop value propositions. Optimisation of 'go to market' strategy – marketing mix, channel strategy, pricing and bundles.

BRAND REPUTATION AND ADVOCACY measurement and tracking featuring our acclaimed Corporate Reputation and Corporate Social Responsibility (CSR) research with journalists, government, and other stakeholders as well as the general public.

Authorised alliance partner of Vision Critical, the global leader in engaged client branded insight communities and award-winning agency, D&M Research.

AMSRS Members Liane Ringham – (Fellow and QPR), Derek Jones (QPR), Alison Scott, Matthew Anderson (QPR), Katie Armit

Key Personnel

Liane Ringham

Derek Jones

Alison Scott

Anne Higgins

John Robertson

Matthew Anderson

Katie Armit - D&M/Inside Story

Robyn Ordman - D&M/Inside Story