AMSRS RESEARCH COMPANY DIRECTORY

General Information

Fiftyfive5 is a research business that combines strategic marketing expertise with a deep understanding of consumers. By leveraging proven processes and research expertise we deliver clearly identified insights that help drive truly actionable outcomes - ones that can actually be implemented within the clients' business and ensure the investment in research and insights delivers growth.

How do we do this, when so many promise but fail to deliver on this promise? For each project we take a fresh approach which focuses on overcoming the three main barriers to effectiveness:
1. Define the real question: Attaining total clarity on what the problem is that needs to be solved. Being clearer still on why solving it represents a growth opportunity.
2. Deliver genuine insight to answer that question: Creating insights that sync with your business imperatives and unlock opportunities.
3. Provide clear growth paths: So you can see the 'so what', feel the potential and are inspired to own the way forward.
 

Since our inception we have built a reputation for providing actionable insights to businesses; both globally and locally we are working with our clients across a diverse range of commercial areas from insights capability building to innovation to brand planning and positioning, segmentation, performance monitoring, customer experience, social and government and shopper and retail strategy. In 2018 we merged with GalKal to become Australia’s largest independent insight-led strategic consultancy, with a team of the most senior and experienced insight professionals in the industry, and offices in Sydney, Melbourne, Auckland and Singapore.

AMSRS Members Karen Philips, Mark Sundquist, Darren Kemp, Amanda Hodge, Matthew Densten QPR, Andrea Collier QPR

Key Personnel

Darren Kemp, Partner

20 years experience in brand planning, insights creation and capability development, across agency and client side roles.

Karen Phillips, Partner

More than 15 years research and marketing strategy experience, with a core skill set in insight-led consulting and high-end qualitative and quantitative research.

Mark Sundquist, Partner

Over 20 years experience in strategic management, marketing, consultancy and market research, with a rare mix of high end strategic consulting skills and CEO level business management experience.