AMSRS RESEARCH COMPANY DIRECTORY

General Information

Vision Critical is a cloud-based customer intelligence platform that helps companies build engaged, secure communities of customers they can use continuously, across the enterprise, for ongoing, real-time feedback and insight. Designed for today’s always-on, social-and-mobile savvy customer, Vision Critical helps large, customer-centric enterprises discover what their customers want so they can deliver what they need.

Unlike traditional customer research, which is slow, expensive, and gathers dust on a shelf, Vision Critical replaces static data and cumbersome reports with the real-time, actionable customer intelligence companies need to build better products, deliver better services, and achieve better business outcomes.

AMSRS Members Alasdaire Boyle, Emma Clark, Jimena De La Rocha, Elsja Hancock, Peter Harris Fellow QPR, Ruth Jackson, Jasmine Kaur, Meg Lees, Olivia Nadile, Sophia Song, Sam Alex Vaidhyan.

Key Personnel

Peter Harris, EVP & Managing Director Asia Pacific (FAMSRS, QPR)
29 years marketing and market research experience & previously National AMSRS President.

Bala Rajan, Vice President, Research & Consulting, APAC
23 years marketing research experience.

Ruth Jackson, Research Director
21 years research experience specialising in research challenges faced by non-FMCG-customers.
 

Maria Handberg, Research Director
7 years experience working in customer insights with extensive qualitative and quantitative experience across FMCG, banking and telecommunications
2016 - Research Industry Council of Australia (RICA)'s Young Researcher of the Year.

Elsja Hancock, Research Director
7 years agency experience, specialising in online and offline qualitative research methods across multiple industries.