AMSRS RESEARCH COMPANY DIRECTORY

General Information

Who we are

Whereto is a completely independent and wholly Australian-owned, research based consultancy with a fresh & unfettered perspective. Collaborative and nimble, we apply scientific rigour, critical thinking, and creative acuity to solve complex problems and provide sound strategic advice.

Our social research team has enabled successful action on some of the nation’s biggest issues; including reframing mental health, border security, climate change, economic reform, domestic violence and disability. Commercially, we work with some of Australia’s largest and most influential organisations to reaffirm, refresh or recast their brand’s offer to stay ever relevant and distinctive.

What makes us different?

• In everything we do, we push beyond the obvious and immediate to what’s at the heart, to deepen the insight and elevate the thinking.
• Our unique mix of government and commercial work means Whereto is deeply embedded in Australian culture. We understand the full landscape of what matters from the impact of the big issues to what drives everyday choices. 
• A true blend of qualitative and quantitative research – we bring together senior qualitative expertise with high level quantitative analytics to provide sophisticated and creative solutions to the thorniest problems.

Areas of specialisation

• Engaging Australians in difficult and sensitive topics
• Hard-to-reach audiences
• Senior stakeholders
• Behaviour change
• Social and government research
• Brand and communications development & tracking
• Public policy and program design and evaluation
• Advanced quantitative design and statistical modelling
• Directional advice

AMSRS Members Dr. Vicki Arbes QPR, Catherine Boekel, Charles Coulton QPR, Jennifer Hodges, Fiona Hughes, Tom Martin, Billy Maulio, Kim Sullivan QPR, Alex Waddell

Key Personnel

Dr. Vicki Arbes (Director) PhD, MAPS, QPR, Fellow AMSRS 
Catherine Boekel (Partner) BA, and MA (Comms) 
Charles Coulton (Partner) B.Com/B.Sc., M.Sci, QPR
Fiona Hughes (Partner) B.Soc.Sci, Grad Dip Marketing

Jennifer Hodges (Partner) BA (Hons.) Marketing

Kim Sullivan (Research Director), BA/LLB, M. Soc Sci, QPR