AMSRS RESEARCH COMPANY DIRECTORY

General Information

YouGov is a strategically focussed research company comprised of senior practitioners each with over 10 years of marketing and research experience. We believe in offering our clients actionable and insightful solutions, not just a convenient methodology. To meet this commitment, YouGov has built a strong team with a broad base of expertise. Services include:

• YouGov Omnibus. Our market-leading weekly omnibus provides a fast and cost-effective service for obtaining answers to research questions from both national and selected samples.
• Public Relations. YouGov  is the most widely used research supplier to the PR industry in Australia. Our clients also benefit from the strong reputation and market presence that YouGov has in the media.
• Political Polling. The recognised force in polling.
• Brand Health and Advertising Tracking.  Daily brand health tracking with our proprietary YouGov Brand Index tracker, now used in 38 countries
• Concept Evaluation. Qualitative and quantitative, through to in-market testing.
• Customer Experience. Satisfaction and loyalty. Expertise in adhoc and tracking research to help you improve relationships with your B2C and B2B customers and employees.
• Product Evaluation. Our range of techniques cover all stages of product development.

We have access to our YouGov research panel of 5 million people worldwide, covering Australia and 37 other countries.  Our suite of syndicated, proprietary data products includes:

• YouGov BrandIndex, the daily brand perception tracker.
• YouGov Profiles, our planning and segmentation tool.

AMSRS Members David Briggs QPR, Peter Matthew, Julie Harris QPR, Campbell White, Angela Smith, Ben Oxenham, Meg Van Gennip, Amir Daftari, Jack Bateman.

Key Personnel

Giles Haynes - Sales Director