AMSRS RESEARCH COMPANY DIRECTORY

General Information

Instinct and Reason builds partnerships with clients that have lasted decades because we deliver insights that matter and provide evidence based solutions. We can do this because:

• Our key consultants have years of experience
• We understand business, consumer and government environments
• Excellence in qualitative research and in-house facilities
• Strategic workshop facilitation
• World class expertise in advanced analytics
• Excellence in the communication of research
• International - offices in Europe and Canada
• Australian agency of the IRIS global research network

Areas of expertise:

• Travel & tourism
• Environment, energy and water efficiency
• Transport
• Health
• Agriculture & food security
• Financial services & insurance
• Not for profit 
• Workplace health and safety
• Fast Moving consumer goods
• Industrial
• Australian over 50’s study (25,000 interviews over 5 years)
• Australian millennial study (starting in 2018)

How we do it:

• Trends monitoring (16 trends that are impacting now)
• Strategic segmentation
• Value pricing and price optimisation
• Stakeholder engagement
• Communication, development & evaluation
• Advanced analytics & forecasting
• Brand & customer experience
• Online qualitative

Advanced Analytics:

Maintain in-house analytics for forecasting, market share analysis, discrete choice modelling (600 studies), actionable segmentations, integration with client data and  expertise in pricing research with over 300 studies.

Change and Innovation:

We monitor trends impacting on society and develop solutions in line with these trends.Our Insights Breakfast sessions are highly regarded.  We welcome R&D partnerships.

With offices in Sydney, Canberra, Melbourne and Darwin.

AMSRS Members David Donnelly, Sally Faedda (PhD) QPR, Rob Mercer QPR, Fiona McClean, Cliff Lewis (PhD) QPR, Eric Wu, Al Marshall (PhD) QPR, Angela Mitchell QPR, Anthony Hogan (PhD) QPR, Jenny Dickson, Romina Titanti, Annaleise Lee, Matthew Johnson.

Key Personnel

David Donnelly, Head of Australian Consulting

Dr Sally Faedda, Head of Advanced Analytics & Business Solutions

Rob Mercer, Head of Consulting, ACT

Dr Clifford Lewis, Head of Consulting, NSW

Eric Wu, Senior Statistician, Australia