AMSRS RESEARCH COMPANY DIRECTORY

General Information

The Rothcorp Group has a very clear focus:

We help our clients make better business decisions by delivering independent objectivity and consumer understanding to senior management. In short, we help our clients ELIMINATE THE RISKS in their business decisions by delivering evidence based insight.

We achieve success for our clients by offering psychologically based research grounded in sound academic theory which is combined with practical marketing experience.  

The Rothcorp Group is a full service market research agency specialising in advanced qualitative and quantitative research methods. We service major corporations across the banking & finance, technology & software development, pharmaceutical, logistics & transport, utilities, energy and FMCG sectors, as well as providing research services to some of the world's largest management consultancies.

Qualitative Research Methods include: Focus Group Discussions (online and offline), Online Research Communities and Bulletin Boards, Depth Interviewing, Ethnographic Studies.

Quantitative Data Analytical Methods include: Choice Modelling​; Conjoint Analysis; Maximum Differential Modelling; Latent Class Analysis; Self-Organising Maps; Perceptual Mapping; Emotion/Sentiment Analysis of open-ended responses in quantitative surveys/social media commentary; Key Driver Analyses such as Conditional Random Forest, Structural Equation Modelling and Causal Path Modelling.

Fields of specialisation include: Customer Satisfaction Research, Advertising Pre-testing and Tracking, Market Segmentation, Pricing Research, Usage & Attitude studies, New Product Development, Predictive Modelling, Shopper Research, Employee, Shareholder and Supplier/Trade Customer engagement surveys, Net Promoter Score (NPS) & drivers of promotion vs detraction, Customer Segmentation and Profiling.

Data collection methods include: Online, Mobile (including Geo-Fencing), CATI, Face-to-Face intercepts, Online Communities, Mystery Shopping and Qualitative Recruitment.

Other Services Include:

• Multilingual interviewing and multilingual online survey scripting
• Facilitating Strategic Implementation, Design Thinking and Ideation Workshops 
• Facilitating staff training and coaching workshops to immerse frontline staff in research results
• Mystery Shopping
• Video Storytelling: effective communication of results through video compilations.
• Desk Research​: Competitor Profiling Analysis​, Macro Economic trends analysis, Literature reviews of latest academic thinking
• Report automation: building customised automated reporting tools with Excel and Visual Basic.

We are leaders in developing and utilising innovative research methodologies and technologies.  Moreover, each research project is managed in a "hands on" fashion by a senior research director with at least 15 years of industry experience.

We are proud of our track record of developing long-term relationships with our clients, many of which have lasted more than 20 years. Our integrity, insights and outstanding client servicing are the key drivers of that longevity.

Why Choose Us?

Excellence: 

Each researcher takes personal pride in achieving  excellent outcomes for our clients.

Our Quality Assurance and checking procedures across every stage of the research process is second to none and ensures all your dealings with us will be hassle-free.

Dedication

Each research project is managed by a highly experienced researcher who is personally dedicated to achieving success for our clients - the longevity of our client relationships is evidence of our success in this area.

Innovation

We are constantly seeking out new and innovative ways to solve problems across every facet of the research process: from the initial conceptualisation of the business issue to data collection methodologies to statistical analysis and reporting tools - we are always evolving and developing new approaches.

Agility

Between our in-house research team and strategic alliances around the globe, we can quickly and efficiently turn around any research project and still maintain the highest levels of quality control.

Reliability

When you deal with The Rothcorp Group, you can depend on us to operationalise your research program efficiently and effectively, to the highest quality standards with on time delivery each and every time.  Our commitment to reliability ensures that you get to spend more time focusing on your core business issues, rather than worrying about managing the research project.  The Rothcorp Group insists on getting the foundations of the project right so that optimal results are ultimately achieved for our clients.

AMSRS Members Susanna Roth QPR

Key Personnel

Susanna Roth, Managing Director, B.A. (University of Melbourne), DipEdPsych (Monash), M.A. Applied Psychology (University of Melbourne). Susanna is a Registered Psychologist in Australia and has over 25 years' research experience specialising in both qualitative and quantitative research methods. She has been a QPR since 2003.  In 2010, Susanna won the prestigious Tony Wheeler Best Paper Award at the AMSRS National Conference for her paper titled"New approaches to Market Segmentation: Self Organising Maps and the Application of Machine Learning to predict segment membership."

Research Executives: 8 

Operational & Administrative Personnel - 4