AMSRS RESEARCH COMPANY DIRECTORY

General Information

The NTF Group bridges the gap between traditional market research, digital innovation management and big consulting companies. We work along with our clients to implement the insights from research in a simple and actionable manner.

We combine the best of mathematical modelling, quantitative and qualitative insights to give outputs that are both clear and technically excellent. We have in-house app developers and increasingly our results are provided in the form of a digital output, be it propensity models, dynamic segmentation tools or user-friendly visual dashboards. We work with clients to implement these digital tools on their own platforms.

The NTF Group strategy is to develop customised solutions for our clients by integrating our understanding of their business and qualitative insight into customer behaviour, with:

• internal marketing information systems;
• primary research; and
• proprietary analytic techniques.

Our approach to Project Management is very ‘hands-on’. The principals of the company work closely with clients for the duration of a project. We only take on a small number of clients at any one time.

Some recent client collaborations include:

• Dynamic Segmentation Models to tackle changes in business scenarios and customer habits
• NPS/CSAT modelling and automated analytic reporting
• Benefits realisation and Implementation of Digital Health
• New product development using Design Thinking and Embedded analytic engines for web and mobile apps
• Willingness-to-pay studies for regulated monopolies and Modelling demand for major infrastructure
• Geospatial and satellite data modelling to optimise community healthcare delivery

AMSRS Members Joan Nelson, Greg Taylor

Key Personnel

Joan Nelson is a highly experienced qualitative researcher, member of the AMSRS, and the American Association of Qualitative Research Consultants, QRCA. She was previously NSW General Manager of a national research company (Reark Research, then AC Nielsen) and was responsible for introducing choice modelling to the Group. She has special interests in Health, social policy research, energy and infrastructure, and the use of choice modelling techniques in a social context.

Greg Taylor has over twenty years’ experience in the design, implementation and analysis of quantitative research. Before co-founding The NTF Group with Joan Nelson, he was the General Manager of the Financial Market Research division of Reark Research, then AC Nielsen, with a team of researchers specialising in financial markets. He has particular expertise in the areas of customer segmentation, value proposition development, customer selection and targeting, database modelling, choice modelling and demand projections.

Tony Corke is responsible for a team of experienced, in-house analysts and for sourcing and managing suppliers of world-class modelling services from a range of prestigious institutions.Tony has developed a very accurate prediction engine for forecasting AFL winners.

Joe Das is experienced in Innovation Delivery, Marketing, and Project Management. He has experience using the latest innovative segmentation and brand development techniques while managing and leading large cross-functional teams to deliver timely project outcomes.

Robin Qu is responsible for the design, implementation, support and maintenance of all NTF internal and external software development projects. With over 3 years working in an Agile environment, Robin thrives in small teams and enjoys working closely with others.