AMSRS RESEARCH COMPANY DIRECTORY

General Information

UMR Strategic is a public opinion consultancy with over 30 years’ experience in political polling, issues & reputation management research, and public affairs. We specialise in designing strategic research for clients operating in highly contested and challenging environments. Our focus is on providing strategic insights for clients to help shape public and government opinion, on issue that promote and equal, inclusive and environmentally sustainable society.  Our services include:

• Quantitative and qualitative research
• Ad and message testing
• Stakeholder research
• Community consultation
• And via our related Group companies, Essential and Arc Public, we can introduce you to key research and communications strategists in covering public, private and NGO sectors.

What’s different about UMR Strategic?

We place a premium on understanding the political and social context in which businesses operate. With over 30 years’ experience in quantitative and qualitative research on Australian voters, we understand the factors that affect public policy, and corporate reputation.

We know how to find and characterise the “persuadables”, and most importantly, we provide the insights on how to move the needle on change – whether that’s changing perceptions, changing minds, or changing votes. Our decades of political and public affairs research means we can provide the highest-quality insights for corporate clients who want to understand what’s affecting their reputation, or how to effect change with governments.

AMSRS Members Gavin White

Key Personnel

Gavin White, Research Director