AMSRS RESEARCH COMPANY DIRECTORY

John Scales - Managing Director, Research

The founder of JWS Research, John is a senior researcher with more than 25 years of experience. He has extensive commercial and public affairs research expertise and is quoted regularly and extensively in the media as a leading source on public opinion. John has worked for most of Australia’s top 50 ASX listed companies and many of the industry associations that represent them, as well as conducting local, state and federal government research and research for numerous business and political campaigns.

John is a career researcher, specialising in research on contemporary social and political issues and maintaining a focus on delivering clear and actionable results. John’s research dissects what people are thinking and why, providing the insights needed to drive campaigns and achieve outcomes.

Mark Zuker - Managing Director, Operations

Mark Zuker has more than 25 years of experience in market research. His skills span methodological implementation, data processing and large-scale, logistically difficult project management with a focus on ensuring that the quality of a project is paramount and that the appropriate methodology is applied to each individual research project.

Mark has worked on projects for many multi-national organisations and top 50 ASX listed companies. Mark has also worked on many public sector studies at federal, state and local government levels, and he has extensive experience in various political, commercial and social research campaigns. 

Mark is QPR accredited, a full member of the Australian Market and Social Research Society (AMSRS), a member of the industry Quality committee and a member of the Australian Market and Social Research Organisations (AMSRO) management committee.

Jessica has 20 years’ experience in qualitative and quantitative research and understands how to develop actionable findings having also worked as an agency strategy planner. She has worked across consumer, corporate and not for profit sectors, as well as industry associations, all tiers of government and politics. 

Jessica is an extremely experienced and skilled moderator, frequently commended by both clients and participants alike for running engaging, challenging and open discussions, simplifying often complex topics and concepts, and ensuring an interesting session for participants and research objectives are met.

Jessica is QPR accredited and a full member of the Australian Market and Social Research Society (AMSRS).