AMSRS RESEARCH COMPANY DIRECTORY

General Information

Ruby Cha Cha is a strategic market research and planning consultancy with spark

We are a boutique agency based in Australia, with the scope, partners and expertise for global market research solutions.

We are driven by a spirit of passion and creativity, which is crystallised in our name, our culture and our people.

What We Do

Ruby delivers insight which answers the most challenging business questions.

We produce evidence-based, standard-setting work.

Our work is driven by thought leadership in customer insight which translates to bottom-line impact.

Passion & Expertise

Ruby has a focus on three pillars of research expertise: People – Experience – Culture.

Our People Pillar will help you answer questions such as:

Who is your target?

How do they behave and what are their attitudes?

What motivates them, what bothers them, how can you win here?

Our Experience Pillar will help you answer these kinds of questions:

How do they make decisions?

How are they influenced?

What drives satisfaction, loyalty and what will give you a competitive edge?

Our Cultural Pillar will help you answer these kinds of questions:

What are the dominant and emerging codes influencing your consumers and your market?

What are the codes and conventions that are losing relevance?

What rules do you need to play by to win for new launches and entering new markets?

What we offer

A team of highly qualified research and strategy consultants.

Extensive experience in all sectors, including B2B, FMCG, healthcare, government and social.

A range of traditional and cutting edge methodologies.

Ongoing development of new technologies and techniques.

Where

While we are based here in Australia, we have the scope, partners and expertise to market research solutions across the globe.

Also

Ruby Rooms delivers a complete solution for your workshop or focus group needs, centrally located in Surry Hills, Sydney. Visit www.rubychacha.com.au/ruby-rooms 

AMSRS Members Ellen Baron, Troy Kohut, Dipesh Soneji

Key Personnel

Key Personnel

• Ellen Baron
• Troy Kohut
• Dipesh Soneji
• Floyd McMillan
• Naomi Dusheiko