AMSRS RESEARCH COMPANY DIRECTORY

General Information

The best brand stories are authored by insight.

We don't do everything. We specialise in brand marketing for a changing world.

We have offices in Sydney, Melbourne, LA and Tokyo.

INSIGHTS

Research is changing. New methods and thinking need to guide the way more than ever.

Our approaches include quant, qual + cultural insight in the areas of:

• Next wave brand tracking
• Communications and media tracking
• Customer experience and user journeys
• Branded experience (BX)
• New media measurement: digital, experiential, social, branded content
• Ethnography, immersion and co-creation
• Semiotics and dynamics of cultural change

STRATEGY

Brand positioning is becoming more fluid and innovation/NPD needs are accelerating.

We help develop brand strategies and innovation pipelines in the areas of:

• Dynamic brand positioning
• Brand character development
• Retail and category growth strategies
• Brand architecture
• Portfolio planning
• Product and CX roadmaps
• Start-ups + scale-ups
• GTM strategies

AMSRS Members Peter Drinkwater, Nick Palmer

Key Personnel

Peter Drinkwater (CEO) and Nick Palmer (Group Strategy Director).