AMSRS RESEARCH COMPANY DIRECTORY

General Information

To give businesses an edge in this increasingly media-cluttered, consumer-driven world, Kantar Qual has the expertise to uncover truly differentiating insights that drive strategically sound recommendations.

We have brought together and continue to develop a team of extraordinary talent with diverse experiences, breadth of world-views and depth of interests - all without taking ourselves too seriously.  Drawing on research, client and agency experience, our diversity brings unparalleled perspective and an intrinsically multi-lensed approach to our research strategies and solutions, analysis, delivery and support.

We are passionate about people and how they interface with brands. We are motivated by helping clients better understand their consumers - what they think, feel and act on in their daily lives.  it is the pursuit of these human truths that allows us to deliver illuminating insights for our clients' businesses.

Our Offering

Our Creative Development Programs offer a suite of solutions to guide the creative development process – from developing the communications idea that brings brands to life, to optimising the executions our clients invest in.

Our solutions are underpinned by a common understanding of how advertising works. They have been developed to answer key business questions at each stage of the creative development process.

Our signature methodologies include:

IDeA | Inspiration, Development and Assessment to help you unlock thinking to identify big brand ideas that have the power to be used across channels, over time. 

Pre-LINK™ | Provides an early evaluative and diagnostic understanding to improve the likelihood of creative success. Pre-LINK™ determines if one or more creative directions deliver the desired message, are understood and clearly communicated, and will engage consumers with a strong creative idea. 

Life Streaming Ethnography | Real insights start with real people. Through true immersion observing, listening and collecting artefacts that give us clues about what is meaningful to people, we reveal human-centred perspectives, motivations and behaviours turning observation into insight.

Inspired NPD Workshops | Our Consumer Theatre Ideation and Workshop Sessions allow clients to connect and collaborate with consumers in fresh ways for brainstorming, prototyping and creative problem solving in order to illuminate and reimagine new product development opportunities.

TrendSight | An approach steeped in foresight leveraging our local and global knowledge network and insights to understand trends, anticipate value shifts and changing consumer needs to inspire fresh strategic perspectives and help shape innovation, strategy and communications to help brands profit from change.

IdeaBlog | Our proprietary qualitative digital suite allows you to connect with consumers over a brief or extended period of time for a targeted or Australia wide conversation.

We help our clients grow great brands by illuminating universal human truths that inspire meaningfully different ideas to drive our client's brand success

                                 Illumination | Inspiration | Impact

AMSRS Members Carolyn Reid

Key Personnel

Carolyn Reid, Executive Director, Head of Kantar Qual

Eleanore Wells, Director