AMSRS RESEARCH COMPANY DIRECTORY

General Information

AMSRO Members and ISO 20252 & 26362 Accredited

The Digital Edge is a leading Online Field Service agency delivering high quality research driven by innovation.

One of Australia's earliest pioneers of online market research, The Digital Edge was founded in 1999 (as Whetstone) and has since completed more than 5,000 online research projects across all facets of marketing, government and social research.

With a dedicated team of online research managers and programmers equipped with full data processing capabilities, The Digital Edge conducts online research globally in more than 35 countries.

The Digital Edge uses the online medium to break down the traditional shackles of research methods.  We explore new ways to find and engage research participants in order to get to the truth of how consumers think and behave.

Most importantly, The Digital Edge conducts online research you can rely on.

Services include:

• Online Surveys - the research engine of The Digital Edge includes PC and mobile phone surveying using Ad Hoc or Omnibus style methods.  We also build shelf designs to emulate in-store experience.
• Smart Phone App – a custom designed mobile app available on major smartphone platforms with multi-lingual functionality.  Either use the TDE panellist to engage in on-the-go research or use your own database.  Gather camera images, videos and audio, GPS location and barcode scanning are all featured in the app and respondents can participate in surveys, polls and forums.
• Panel Building / Management - utilising either its ISO 26362 Accredited Panel community of 100,000 Australians (research respondents only) or specialist external panels. 
• Dashboards – bespoke reporting systems built to your customised design.  Capture and report KPIs, track customer satisfaction and action live feedback immediately.
• Online Qualitative  - cutting edge software for recruiting and facilitating online qualitative projects from full blown discussion forums to overnight quick chats.
• Machine learning – we build and train algorithms for classification of datasets, including market research data, social media data and consumer data.

The Digital Edge offers a suite of digital research services that helps clients find out how and what their customers honestly think, feel and behave.  New technologies allow them to get closer to customers than ever before - but it takes skill and finesse.

Online Surveys (fieldwork)

Online research (online surveying) is the engine room of The Digital Edge's work. Our desire for further reach drives breakthroughs into mobile devices and more.

The Digital Edge's team of experienced online research managers and programmers develop questionnaires, which are turned into online surveys. The result is digital research that consumers want to contribute to.

Our technical expertise enables complex routing and tailoring to individual responses. Our consultants confront problems and provide solutions.
The Digital Edge can work with an existing customer or client database, consumers and business-to-business. We can access up to 500,000 Australians online, including our own ISO 26362 accredited proprietary panel.

The type of projects The Digital Edge works on include ad pre and post testing, concept testing, customer satisfaction surveys, employee research, price and choice modelling, website evaluation, online marketing research, brand/ad tracking and much more.

Panel/Community Management

The Digital Edge has invested heavily in creating its own Panel community and is the first independent online research agency to gain ISO 26362 quality accreditation from AMSRO. These representative individuals are unique to The Digital Edge and are devoid of the ‘wear out' factor experienced by widely exploited databases accessed for any type of marketing/sales activity.

We also use this skill and infrastructure to design, build, facilitate and manage custom panels/communities for our clients.  Our ground breaking interactive Online Community research software helps you engage with your customers in an environment where you can get to the truth of what they think.

By helping clients navigate their way through the often complex Web 2.0 environment, The Digital Edge ensures that our clients remain in touch with their customers - and ahead of competitors.

Our team has gained a wealth of knowledge and expertise in the field and we have an experienced team of online research professionals working alongside innovative programmers.

Research Fields

• Advertising
• Automotive
• Agricultural
• Communication & Information Technology
• Finance & insurance services
• International markets
• Media
• Tourism & hospitality
• Building & Construction
• Distribution
• Food and drink
• Manufacturing
• Retail (excluding food & drink)
• Telecommunications
• FMCG
• Other utilities
• Gaming
• Infrastructure
• Wholesale/retail

Research Methods

• Analysis and interpretation
• Brand health
• Business to business research
• Market segmentation
• Children's research
• Choice modelling
• Mystery shopping
• Consultancy
• Non English speaking background
• Continuous tracking
• Omnibus surveys
• Corporate image
• Packaging research
• Customer satisfaction & loyalty studies
• Panel
• Data processing
• Pricing/promotions research
• Employee/staff surveys
• Product testing/new product development
• Readership surveys
• Service quality studies
• Group/in depth recruitment
• Internet usage studies
• Website evaluation
• Online interviewing
• Web surveys

AMSRS Members Roger Neyland, Satish Kumar

Key Personnel

Roger Neyland, Director