AMSRS RESEARCH COMPANY DIRECTORY

General Information

Kantar Consulting are a world leading, brand-led growth consultancy. 

We explore and apply the interplay of culture and human experience to liberate growth for brands and organisations.

We draw energy from the idea that culture is reshaping the world faster than brands and businesses can keep up. That growth can no longer be found by looking in the same places.

Our work tells insightful stories, born from deep understanding of culture and consumers, married with thought leadership around the emerging challenges of growth for brands to illuminate, crystallise and land action for businesses. We are a HOW business, working arm in arm with clients to drive insight into strategy and strategy into action. We pride ourselves with our ability to make the solutions to complex problems feel simple and actionable. 

There are 3 parts to our offer, underpinned by an insight platform filled with fantastic tools, frameworks and approaches born from thought leadership across the global Kantar Consulting network and close collaboration with partner businesses within WPP.

1. Brand strategy – Future proofed purpose development and expression, portfolio and architecture

2. Innovation strategy – Category visioning, hunting ground development, ideation and optimisation

3. Capability and Organisational excellence – Capability plans, marketing ways and embedding

Our clients love working with us because we fix their problems faster for them, getting them to find new ways of looking at the world that create transformational growth. 

Our magic comes from the way we think and work. Our people are everything. Our aim is to be easy to work with, experts at what we do, and to look at the world differently in order to reframe opportunities. Our mission is to change the game for our clients and move things forward with every interaction.

AMSRS Members Dennis Wong, Colin MacArthur

Key Personnel

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