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About QPR

QPR: The professional benchmark

Qualified Professional Researcher (QPR) shows that you are a professional market or social researcher, data analyst, or insights practitioner recognised by your peers for your extensive experience and formal qualifications. It also means that you have made a commitment to ongoing professional development to maintain your competitive advantage.

QPR: Recognition for experienced researchers

  • demonstrates that you are a professional market or social researcher, data analyst or insights practitioner - recognised by your peers for your experience and qualifications
  • provides greater assurance to research buyers, clients and users of research that their research advisor has the knowledge, skills and experience necessary to provide comprehensive quality advice on any aspect of research that will lead to real solutions.

Become a QPR

  • QPR is available to full members of the AMSRS or RANZ who have worked in the market or social research, data analytics, or insights industry and have three (3) years industry experience, with at least two (2) years of those practising in Australia or New Zealand (for New Zealand applicants), and a university degree (10 years industry experience is required if a member does not hold a degree).
  • QPR accreditation is renewed annually and requires members to submit a professional development diary outlining their processional development activities over the previous 12 months, and pay a renewal fee. Attendance at one AMSRS webinar or seminar on ethics and/or industry standards and/or legislative regulations per year is also required to maintain accreditation.

QPR Process and entry points

  • The first step is to become an AMSRS or RANZ Full member.
  • Once membership is approved select one of the entry points from the list below.
  • Then complete and submit a QPR application form and an accompanying resume - either online or hard copy.
QPR Entry Point Criteria What to do...
1. Practical Assignment
  • Complete and submit the QPR application form online or hardcopy
  • Attach/ upload a current resume documenting at least 3 years’ industry experience
  • Successfully complete of a research proposal in response to a selected research brief
2. A postgraduate qualification in relevant discipline
  • 3 years’ industry experience
  • A postgraduate qualification in a relevant discipline
  • Application form
  • Complete and submit the QPR application form
  • Attach/ upload a current resume documenting at least 3 years’ industry experience
  • Attach/ upload evidence of postgraduate qualification in relevant discipline (MBA, Marketing with MR modules etc)
  • Provide a statement demonstrating the relevance of qualification to market or social research, data or insight skills

3. A completed PhD demonstrating research skills

  • 3 years’ industry experience
  • A completed PhD demonstrating relevant research skills
  • Application form
  • Complete and submit the QPR application form
  • Attach/ upload a current resume documenting at least 3 years’ industry experience
  • Attach/ upload evidence of PhD qualification
4. Extensive industry experience, support of two referees and interview
  • 7 years’ industry experience
  • Support from two referees
  • Attend peer review interview with QPR Assessor (FTF or Teleconference)
  • Application form
  • Complete and submit the QPR application form
  • Attach/ upload a current resume documenting at least 7 years’ industry experience
  • Provide a statement of support from two referees
  • Attend peer review interview with QPR Assessor (FTF or Teleconference)
5. Three years of documented continuous professional development
  • 3 years’ industry experience
  • 3 years of documented continuous professional development at 100 points per year
  • Relevant Professional Qualification
  • Application form
  • Complete and submit the QPR application form
  • Attach/ upload a current resume documenting at least 3 years’ industry experience
  • Undertake 3 years of continuous professional development (CPD) attracting 100 points per year
  • Attach/ upload evidence of relevant CPD activity
  • Attach/ upload evidence of relevant professional qualification (MAPS, Actuaries Institute, CPM)
6. A completed University of Georgia (USA) course
  • 3 years’ industry experience
  • Successful completion of a University of Georgia (USA) course – either the Principles of Market Research or Principles of Pharmaceutical Research course
  • Application form
7. A completed Market Research Society (MRS) UK advanced courses
  • 3 years’ industry experience
  • Successful completion of an MRS UK Advanced Certificate, an MRS Diploma in Market & Social Research Practice, or MRS Accredited Master’s Degree
  • Application form
8. Academic journal author
  • 3 years’ industry experience
  • One authored papers in recognised refereed academic journals on a related research or insights topic
  • Application form
  • Complete and submit the QPR application form
  • Attach/ upload a current resume documenting at least 3 years’ industry experience
  • Attach/ upload evidence of at least one authored papers in recognised refereed academic journals on research related topics

Knowledge requirements

To read the knowledge, skills and experience expected of a Qualified Professional Researcher (QPR) download the guidelines here.

Quick Links

For further information about QPR please contact the QPR Manager on + 61 (0) 2 9566 3100 or at qpr@amsrs.com.au