THERE ARE FREE WEBINARS IN THE MEMBER CENTRE!
There are also recordings of past PDP Webinars that are a gift to our members. Currently the webinars are:
Real time versus traditional research by Andries Noeth, South Africa
This webinar investigates the concept of real-time measures, their usefulness to the measurement of customer experience and how this differs from traditional research.
Convenience Sampling by Pete Doe, USA
In online research, increasing use is being made of convenience sampling. A convenience sample is a non-random sample that cannot necessarily be projected to a universe. In this webinar, we will examine possible solutions to overcome biases of convenience samples.
Behavioural Economics for more effective research by Jay Zaltman, USA
The challenge for market researchers: how do we get research participants to go beyond their rationalisations and uncover the things that really motivate their decisions? The field of behavioural economics has uncovered the true mechanisms of people’s decision-making processes. Once we understand those mechanisms, we can use a variety of research techniques to uncover the truth.
Survey writing with casual language by Annie Pettit, CANADA
Surveys remain the key source of data for marketing researchers. In our quest to be as accurate and precise as possible, we have chosen to write surveys that are so clear and specific that they are also ultra-boring and difficult to read. There are many ways to encourage more engagement with surveys, e.g., gamification and fun tasks inserted in the traditional survey. But why can’t we simply write better surveys? Why can’t we use language that is simpler and more reflective of who we are today, language that reflects the current trends and styles we have of communicating with our fellow human beings?
Journey Exploration and Influence Tracking via Mobile Research by Siamack Salari
Mobile self-ethnography automatically introduces a strong sense of self-awareness, asking people to report on themselves and film themselves. The problem is that people, who film themselves, report on themselves, are self-editing whether they like it or not. Overcoming this challenge requires a totally different approach requiring project facilitators to discover the real questions you need to be asking - an iterative process, far more fluid than many qualitative researchers are used to. It also considers intent, not just content.
Measuring emotions by Mark Whiting, France
The aim of this webinar is to understand emotions in more detail. Participants will learn why emotions are a key factor in building strong bonds between brands and consumers; why emotions are difficult to measure; and which research methodologies to best use. The techniques covered by Mark will be quantitative and qualitative, and will include innovative new approaches.