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Fundamental Courses

At the beginning of each year, the AMSRS provides core introductory
professional development courses in Sydney...

BUT IN 2019 WE ARE ALSO BRINGING THEM
TO MELBOURNE IN OCT!!!!

This year, AMSRS will be offering 2 Fundamentals courses in Melbourne:

  • Fundamentals of Qualitative Research
  • Fundamentals of Quantitative Research
If you are not a member and want to take up this great offer,
please email us your interest and queries to

events@amsrs.com.au

Fundamentals of Qualitative Research

This course provides both an introduction and a refresher to the role and basic methods of qualitative research. This course will benefit people who have limited experience in conducting qualitative research – be that new entrants into the marketing and social research field or quantitative practitioners wishing to learn more about qualitative research. There are no prerequisites for this course.

This course is an overview to qualitative research. Specifically on successful completion of this course, participants will be able to:

  • Appreciate the value of qualitative research as a critical component to the practice of market and social research
  • Describe how qualitative research differs from quantitative research
  • Recognise when qualitative research is most appropriate
  • Understand the process logistics involved in running a qualitative project
  • Describe the differences between the main types of qualitative data collection: focus groups, in-depth interviews, observation, online qual etc
  • Understand the role of the moderator and how to create the right environment for respondents
  • Learn different approaches to eliciting responses from respondents
  • Learn different tools for handling problems during interviewing
  • Understand why getting below the surface of respondent behaviour is important
  • Describe different ways of eliciting a deeper consumer response through enabling techniques
  • Structure qualitative recruitment according to the research objectives and budget
  • Identify ways of developing a sound working relationship with your recruiter
  • Understand the implications of ethics and privacy in qualitative research
  • Understand the process of analysis and report writing for qualitative research

Event Details & Registration

Event Format: 1 day course
Date: Thurs 17th October, 2019
Start Time: 8:30am registration for a 9am start
Location: Tonic House 386 Flinders Ln, Melbourne

Member Price: $250.00 (inc. GST)
Non-member Price: $750.00 (inc. GST)

Course + Membership Price: $500 (inc. GST)

Fundamentals of Quantitative Research

This course provides both an introduction and a refresher to the role and basic methods of quantitative research. It offers an overview of how quantitative research can help solve marketing and business problems, what methods of quantitative research are available and how to choose which is the most appropriate.

On completion, participants should have a good understanding of:

  • The quantitative research process
  • The difference between quantitative and qualitative and how the two approaches can support each other
  • The key concepts in research design including sampling, questionnaire design, data collection methods, fieldwork issues etc
  • The range of quantitative data collection methods and the relative advantages and disadvantages of each
  • How to design a quantitative study to meet a specific client/research objective
  • Analysis and presentation of quantitative findings

Event Details & Registration

Event Format: 1 day course
Date: Friday 18th October, 2019
Start Time: 8:30am registration for a 9am start
Location: Tonic House 386 Flinders Ln, Melbourne

Member Price: $250.00 (inc. GST)
Non-member Price: $750.00 (inc. GST)

Course + Membership Price: $500 (inc. GST)