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Fundamental Courses

At the beginning of each year, the AMSRS provides core introductory professional development courses.

These fundamental courses are especially useful for those with little or no experience in the market or social research workplace as a provider or client.

This year, AMSRS will be offering 2 courses in Sydney*:

  • Fundamentals of Quantitative Research
  • Fundamentals of Qualitative Research
* Please note that due to the limited numbers allowed for this course, it is only run in Sydney at our National Office.

If you are not a member and want to take up this great offer,
please email us your interest and queries to

events@amsrs.com.au

Fundamentals of Qualitative Research

This course will benefit people who have limited experience in conducting qualitative research – be that new entrants into the marketing and social research field or quantitative practitioners wishing to learn more about qualitative research.

This course is an overview to qualitative research. Specifically on successful completion of this course, participants will be able to:

  • Appreciate the value of qualitative research as a critical component to the practice of market and social research
  • Describe how qualitative research differs from quantitative research
  • Recognise when qualitative research is most appropriate
  • Understand the process logistics involved in running a qualitative project
  • Describe the differences between the main types of qualitative data collection: focus groups, in-depth interviews, observation, online qual etc
  • Understand the role of the moderator and how to create the right environment for respondents
  • Learn different approaches to eliciting responses from respondents
  • Learn different tools for handling problems during interviewing
  • Understand why getting below the surface of respondent behaviour is important
  • Describe different ways of eliciting a deeper consumer response through enabling techniques
  • Structure qualitative recruitment according to the research objectives and budget
  • Identify ways of developing a sound working relationship with your recruiter
  • Understand the implications of ethics and privacy in qualitative research
  • Understand the process of analysis and report writing for qualitative research

Event Details & Registration

Event Format: 1 day course
Date: Thursday 2nd March 2017
Start Time: 8:30am registration for a 9am start
Location: AMSRS National Office
Level 1, 3 Queen St, Glebe, Sydney

Member Price: $250.00 (inc. GST)
Non-member Price: $750.00 (inc. GST)

Fundamentals of Quantitative Research

This course provides an introduction to the role and basic methods of quantitative research. It offers an overview of how quantitative research can help solve marketing and business problems, what methods of quantitative research are available and how to choose which is the most appropriate.

On completion, participants should have a good understanding of:

  • The quantitative research process
  • The difference between quantitative and qualitative and how the two approaches can support each other
  • The key concepts in research design including sampling, questionnaire design, data collection methods, fieldwork issues etc
  • The range of quantitative data collection methods and the relative advantages and disadvantages of each
  • How to design a quantitative study to meet a specific client/research objective
  • Analysis and presentation of quantitative findings


Event Details & Registration

Event Format: 1 day course
Date: Friday 3rd March 2017
Start Time: 8:30am registration for a 9am start
Location: AMSRS National Office
Level 1, 3 Queen St, Glebe, Sydney
Member Price: $250.00 (inc. GST)
Non-member Price: $750.00 (inc. GST)