Tel: +61 2 95663100 | Contact


Whats the event all about?

Join our mission to resolve one of the most critical issues facing our industry today: ROI of Insights

If we are to maintain and grow budgets, we must do a better job at demonstrating the business impact of insights and measuring the ROI. Doing so, will give the Insights that coveted seat at the table. Our research shows that agencies have an important role to play in ROI measurement.

Who the event is for?

Whilst everyone is welcome to join our mission, the day is primarily aimed at:

  • People on the client-side managing or within Insights teams
  • People on the agency-side managing or within Researcher teams

Why you should the research community attend?

During this special event you will:

  • Discover key findings and insights from the latest research-on-research
  • Hear from clients and industry experts and have your voice heard
  • Leave with concrete list of actions you can implement in your own organisation
  • Receive the GRBN ROI Invest in Insights Handbook

International Speaker | Facilitator: Andrew Cannon

Andrew Cannon

Global Research Business Network - Executive Director

Over the last 18 months, Andrew has led a consortium of over 30 companies on the GRBN Participant Engagement Initiative, culminating in the launch of the ENGAGE Handbook. Andrew worked together with experts from BCG on the joint BCG / GRBN ROI of Insights report and authored the GRBN Invest in Insights Handbook

You can read more about the report and the Handbook here

Andrew has more than 25 years of experience as a market research practitioner on both the agency and client sides. He currently divides his time between running a boutique research agency in Helsinki, working as Executive Director for the GRBN, and serving as President of EFAMRO, the European Federation of Market Research Organisations.

BCG / GRBN ROI of Insights Report / the GRBN Invest in Insights Handbook

The report presents the key findings from the recently conducted research undertaken by the Boston Consulting Group and GRBN on the ROI of Insights.

The report describes the state of ROI measurement in organisations today and drills down to look at measurement across business decision areas. The report explores the benefits of and the barriers to ROI measurement and looks at the role agencies have in setting clients up for success.

The GRBN Invest in Insights Handbook provides Insights functions with a framework and template for measuring and reporting on their impact on the business. The Handbook also contains measurement examples, as well as tips for successful implementation of an ROI measurement program.

Agenda of Event




 07.30

Registration and Breakfast

 8.00


 8:05 – 8:30

ROI from Insights Presentation - Research findings

Andrew Cannon

 8:30 – 9:20

ROI of Insights Panel discussion - Views from both sides

Client and Agency Panel Members

 9:20-9:30

Comfort Break

 9:30 – 10:45

In depth hands on examination of Invest in Insights Handbook
ROI from Insights – Setting up for success

Andrew Cannon

Events in Australia

  • Melbourne CBD Event

27th March

7:30am 11am

  • Sydney CBD Event

5th April

7:30am 11am


  • Registration Cost

$150 AMSRS Members | $350 Non Members

  • Inclusions
  • Breakfast | Morning Tea
  • Invest in Insights Handbook
  • 20 QPMR points

This event is Proudly Sponsored by: