Webinar: Strengthening online presence with research
27th Nov 18
The market place is rapidly shifting to a virtual presence. How can a client’s virtual footprint be strengthened with the assistance of market research findings?
How can research findings be applied to help your clients optimise their online impact?
This webinar will introduce a range of research concepts that will help you, as a researcher, to advise your clients on how to strengthen their online footprint. Indeed, these concepts could also be applied by you in strengthening your own business.
- What are the basics for a brand to have an effective online presence?
- How can research findings help direct and build a brand’s online presence?
- How to use AI tools to strengthen a brand’s SEO
- How research findings can give clarity for a singular and consistent brand message. This is then needed for a brand to optimise its impact through AI and Machine Learning.
At the completion of this webinar, participants will be skilled in effective research techniques for assisting a client’s brand to have maximum traction with AI, Machine Learning and the resultant ranking this provides the brand with SEO.
Bronwyn White, Australia
Bronwyn has 25 years’ experience in the travel and tourism industry in the areas of market research, sales and marketing. Her extensive career began with Qantas Airways, where she worked her way through many facets of the most recognised and respected brand in Australia, in areas such as market research and consumer insights, wholesale, retail, group sales, freight and marketing. She has also worked at Tourism NSW as a Regional Marketing Manager.
In addition to market research and marketing services, Bronwyn currently focuses on helping the tourism and small business sectors make the most of the online and digital resources.
|Date:||Tuesday 27 November, 2018|
|Event Cost :(inc.GST)||$88.00||Members|
|Time | Zones:||Time: Please note following time – based on your location’s time zone|
|12:00pm - 1:00pm||NSW | ACT | VIC | TAS|
|11:30am - 12:30pm||SA|
|11:00am - 12:00pm||QLD|
|10:30am - 11:30am||NT|
|9:00am - 10:00am||WA|
AU $ 120 (Inc. GST)
AU $ 88.00 (Inc. GST)
AU $ 120.00 (Inc. GST)
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