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Webinar: Strengthening online presence with research

27th Nov 18

Background:

The market place is rapidly shifting to a virtual presence. How can a client’s virtual footprint be strengthened with the assistance of market research findings?

How can research findings be applied to help your clients optimise their online impact?

This webinar will introduce a range of research concepts that will help you, as a researcher, to advise your clients on how to strengthen their online footprint. Indeed, these concepts could also be applied by you in strengthening your own business.

Objectives:

  • What are the basics for a brand to have an effective online presence?
  • How can research findings help direct and build a brand’s online presence?
  • How to use AI tools to strengthen a brand’s SEO
  • How research findings can give clarity for a singular and consistent brand message. This is then needed for a brand to optimise its impact through AI and Machine Learning.

Learning Outcomes:

At the completion of this webinar, participants will be skilled in effective research techniques for assisting a client’s brand to have maximum traction with AI, Machine Learning and the resultant ranking this provides the brand with SEO.

Speaker(s):

Bronwyn White, Australia

Bronwyn has 25 years’ experience in the travel and tourism industry in the areas of market research, sales and marketing. Her extensive career began with Qantas Airways, where she worked her way through many facets of the most recognised and respected brand in Australia, in areas such as market research and consumer insights, wholesale, retail, group sales, freight and marketing. She has also worked at Tourism NSW as a Regional Marketing Manager.

In addition to market research and marketing services, Bronwyn currently focuses on helping the tourism and small business sectors make the most of the online and digital resources.

Event information:

Event Format: Webinar
Date: Tuesday 27 November, 2018
Location: Your PC
Event Cost :(inc.GST) $88.00 Members
$120.00 Non Members
QPMR Points: 5
Time | Zones: Time: Please note following time – based on your location’s time zone‚Äč
12:00pm - 1:00pm NSW | ACT | VIC | TAS
11:30am - 12:30pm SA
11:00am - 12:00pm QLD
10:30am - 11:30am NT
9:00am - 10:00am WA

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Start Time:
12:00 PM

Location:
your PC

Non-member Price:
AU $ 120 (Inc. GST)

Member Price:
AU $ 88.00 (Inc. GST)

Your Price:
AU $ 120.00 (Inc. GST)

Registrations Open:
25th Jun 18 12:00 AM

Registrations Close:
23rd Jan 19 5:00 PM

Registration