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Webinar: Making surveys and big data work together effectively

26th Jun 18


Some observers have speculated about how Big Data may eliminate the need for survey research.

While both Big Data and survey research have a lot to offer, very little work has examined the ways that they may best be used together to provide richer data sets.

This webinar proposes a framework for understanding how the benefits and error properties of Big Data and surveys may be leveraged in ways that are complementary.


  • Examining the challenges and opportunities of bringing different sources of data together
  • Reviewing the movement from outsourced market research to in-house market research using DIY web survey platforms and then integrating with a client’s internal systems
  • The roles of agency based and client-based market researchers in the light of these changes
  • Identifying the new skills needed for the Survey Researcher working with Big Data

Learning Outcomes:

At the completion of this webinar, you will be able to more clearly determine the next steps needed to be made by your organisations to make surveys and big data work together more effectively.


Mario Callegaro, survey research scientist at Google, London.

Mario Callegaro is senior survey scientist at Google Cloud UX, London. He focuses on User Experience research involving surveys and consults on numerous projects in terms of survey design, questionnaire design,sampling, and reporting.

Prior to joining Google, Mario was working as survey research scientist for GfK-Knowledge Networks. He is associate editor of Survey Research Methods and in the editorial board of the International Journal of Market Research. Mario has published numerous papers, book chapters, and presented at international conferences on survey methodology and data collection methods.
Mario holds a M.S. and a Ph.D. in Survey Research and Methodology from the University of Nebraska, Lincoln.

Event information:

Event Format: Webinar
Date: Tuesday 26th June, 2018
Location: Your PC
Event Cost :(inc.GST) $88.00 Members
$120.00 Non Members
QPMR Points: 5
Time | Zones: Time: Please note following time – based on your location’s time zone‚Äč
4:00pm - 5:00pm NSW | ACT | VIC |TAS | QLD
3:30pm - 4:30pm SA | NT
2:00pm - 3:00pm WA


Start Time:
4:00 PM

your PC

Non-member Price:
AU $ 120 (Inc. GST)

Member Price:
88.00 (Inc. GST)

Your Price:
AU $ 120.00 (Inc. GST)

Registrations Open:
2nd Jun 18 12:00 AM

Registrations Close:
27th Jun 18 5:00 PM


  • Event date has passed
  • Registrations are closed