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Webinar: Market research’s role in design thinking

16th Oct 18


Market Research is an integral component in the Design thinking process.

This methodology continues to gain increasing prominence in innovation and brand development

This webinar will provide practical steps and examples from European Russia of how market research is currently being used during the Design Thinking stages of understand, observe, point of view, ideate, prototype and test. Examples will be drawn from retail, telecommunications and other sectors.


  • The relevance of market research to design thinking and innovation processes
  • How to conduct market research studies as an integral component of Design Thinking
  • Interpreting market research findings from Design Thinking perspective
  • Gaining practical understanding of how market research helps create winning Design Thinking outcomes

Learning Outcomes:

At the completion of this webinar, participants will be better placed to pitch their market research expertise within a broader Design Thinking project. In so doing, this will enable you to contribute in emerging adjunct areas that are reliant on market research input.


Olga Neshcsadina

Olga Neshchadina has been involved in marketing research since 2005.

In 2015 she was trained in the Design Thinking Innovation program (University of Virginia). Olga participated in many projects dedicated to the creation and evaluation of new products and services for large Russian and international companies.

Olga has a unique experience in collecting information, analysis and carrying out of sessions of Design Thinking.

Event information:
Event Format: Webinar

Tuesday 16th October, 2018

Location: Your PC
Event Cost :(inc.GST) $88.00 Members
$120.00 Non Members
QPMR Points: 5
Time | Zones: Time: Please note following time – based on your location’s time zone​
4:00pm - 5:00pm NSW | ACT | VIC | TAS
3:30pm - 4:30pm SA
3:00pm - 4:00pm QLD
2:30pm - 3:30pm NT
1:00pm - 2:00pm WA


Start Time:
4:00 PM

your PC

Non-member Price:
AU $ 120 (Inc. GST)

Member Price:
88.00 (Inc. GST)

Your Price:
AU $ 120.00 (Inc. GST)

Registrations Open:
25th Jun 18 12:00 AM

Registrations Close:
17th Oct 18 5:00 PM


  • Event date has passed
  • Registrations are closed