Webinar: Testing websites for maximum sales
23rd Aug 18
Visitors of digital domains have particular experiences: good or bad, pleasant or unpleasant, easy to navigate or confusing, and so on. How can we map all these experiences of customers from the beginning of their journey until they push the purchase button?
This webinar provides the techniques for mapping this data and how the resulting scores can be benchmarked for deciding actionable outcomes.
- Techniques for measuring user experience when a potential customer visits a website
- Diagnostic analysis of attrition rates between website visits/ impressions, shopping cart clicks and conversions.
- Benchmarking of website test scores against gold standards
- How to draw recommendations from the data collected for website re-design
At the completion of this webinar, participants will have an appreciation of how to test websites.
Bo-Peter Laanen, Netherlands
Bo-Peter manages digital CX research projects end-to-end as Head of WUA’s USA business. Globally, WUA’s client list includes Samsung, Vodafone, TomTom, Google and Microsoft.
Bo-Peter holds a Master’s degree in international relations from Leiden University and was awarded the Mitchell Wolfson, Senior Fellowship.
|Date:||Thursday 23rd August 2018|
|Event Cost :(inc.GST)||$88.00||Members|
|Time | Zones:||Time: Please note following time – based on your location’s time zone|
|12:00pm - 1:00pm||NSW | ACT | VIC |TAS | QLD|
|11:30am - 12:30pm||SA | NT|
|10:00am - 11:00am||WA|
AU $ 120 (Inc. GST)
88.00 (Inc. GST)
AU $ 120.00 (Inc. GST)
25th Jun 18 12:00 AM
24th Aug 18 5:00 PM