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Webinar: Testing websites for maximum sales

23rd Aug 18


Visitors of digital domains have particular experiences: good or bad, pleasant or unpleasant, easy to navigate or confusing, and so on. How can we map all these experiences of customers from the beginning of their journey until they push the purchase button?

This webinar provides the techniques for mapping this data and how the resulting scores can be benchmarked for deciding actionable outcomes.


  • Techniques for measuring user experience when a potential customer visits a website
  • Diagnostic analysis of attrition rates between website visits/ impressions, shopping cart clicks and conversions.
  • Benchmarking of website test scores against gold standards
  • How to draw recommendations from the data collected for website re-design

Learning Outcomes:

At the completion of this webinar, participants will have an appreciation of how to test websites.


Bo-Peter Laanen, Netherlands

Bo-Peter manages digital CX research projects end-to-end as Head of WUA’s USA business. Globally, WUA’s client list includes Samsung, Vodafone, TomTom, Google and Microsoft.

Bo-Peter holds a Master’s degree in international relations from Leiden University and was awarded the Mitchell Wolfson, Senior Fellowship.

Event information:

Event Format: Webinar
Date: Thursday 23rd August 2018
Location: Your PC
Event Cost :(inc.GST) $88.00 Members
$120.00 Non Members
QPMR Points: 5
Time | Zones: Time: Please note following time – based on your location’s time zone‚Äč
12:00pm - 1:00pm NSW | ACT | VIC |TAS | QLD
11:30am - 12:30pm SA | NT
10:00am - 11:00am WA


Start Time:
12:00 PM

your PC

Non-member Price:
AU $ 120 (Inc. GST)

Member Price:
88.00 (Inc. GST)

Your Price:
AU $ 120.00 (Inc. GST)

Registrations Open:
25th Jun 18 12:00 AM

Registrations Close:
24th Aug 18 5:00 PM


  • Event date has passed
  • Registrations are closed