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Webinar: Fusing qual / quant research to create imaging clusters

27th Aug 19

Background

The trend towards shorter attention spans and people “eating with their eyes” is presenting new opportunities for clustering human behaviour.
This webinar will examine how to combine qualitative and quantitative research to create imaging clusters. These imaging clusters can then be used to analyse and discern consumer trends.
Imaging clusters extend beyond words to include visual themes and trends. This can be best evidenced, for instance, by using samples of Instagram content.

Objectives

  • How to cluster social and search data to discover consumer trends
  • Ways of extracting meaning from visuals in social media and so identify imaging clusters.
  • Mapping trends using imaging clusters.
  • How to track brand reputation using imaging clusters.

Learning outcomes:

By the end of this webinar, you will have learnt how to use imaging clusters for identifying and mapping consumer trends and brand reputation.

Speaker: Catherine Cooke

Digital Insights Director, Mindshare
Catherine has over nine years of experience working within the field of social analysis. During this time, she has pioneered new social listening techniques and applications for the insights generated.
Catherine’s focus has been to bring together analytics and strategy, working to create social listening insights that are useful and can be applied to marketing strategies.
In her current role as Digital Insights Director at Mindshare, Catherine has worked on a number of insights projects for clients including Three, high fashion brands and fmcg. She has developed a methodology for identifying and tracking consumer trends using social and search data. Whilst working at Wunderman, Catherine oversaw a social listening programme for Microsoft, providing insights across 12 European countries. She was also part of the team to set up a social newsroom, working with strategists and creatives to directly bring together social insights and content strategy, and track the results.

Event information:

Event Format: Webinar
Date: Tuesday 27th August, 2019
Location: Your PC
Event Cost :(inc.GST) $88.00 Members
$120.00 Non Members
QPR Points: 10
Time | Zones: Time: Please note following time – based on your location’s time zone‚Äč
4:00pm - 5:00pm NSW | ACT | VIC |TAS | QLD
3:30pm - 4:30pm SA | NT
2:00pm - 3:00pm WA

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Start Time:
4:00 PM

Location:
your PC

Non-member Price:
AU $ 120 (Inc. GST)

Member Price:
AU $ 88.00 (Inc. GST)

Your Price:
AU $ 120.00 (Inc. GST)

Registrations Open:
25th Jun 19 12:00 AM

Registrations Close:
28th Aug 19 5:00 PM

Registration