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Webinar: Future of Market Research without screens

21st Aug 17

Background:

We have entered a world where artificial intelligence and virtual reality is becoming increasingly pervasive. This is likely to have far-reaching implications on how we administer surveys and collect research information in the future. Indeed, many of us are likely to have our own Artificial Intelligence (AI) virtual assistants when administering surveys in the future. According to Ericsson, AI interfaces will replace smartphones in next 5 years. Would market and social research need to change when there are no screens?

Ericsson in Sweden are at the forefront in capitalising on the new opportunities that technology offers when collecting market and social research data. This webinar will include Ericsson’s recent attempt to conduct the world’s first Virtual Reality qual study which provides a glimpse into the future of market research.

Objectives:

This webinar aims to:

  • Showcase consumer technology trends that might impact the future of market research industry.
  • Explain the challenges and opportunities in using Artificial Intelligence/ virtual reality for MR.
  • Identify implications this has for mobile market research.
  • Identify technology-based tools for assisting with data collection in the future.

Learning Outcomes:

At the conclusion of this webinar, participants will be well-placed to review their current data collection techniques in the light of recent trends in consumer behaviour. Moreover, you will be challenged to evolve these data collection techniques to interface with the technology-driven behaviour of tomorrow’s consumer.

Speaker(s):

Jasmeet Singh Sethi, Ericsson Sweden

Jasmeet Sethi is a Senior Expert, Global Insights team within Ericsson Consumer Lab based in Sweden. His current focus is on introducing new approaches of bringing the voice of the consumers into Ericsson by integrating new methodologies to understand the true customer experience in the ICT industry.

Previously he was the Regional Head of Insights for Ericsson Consumer Lab, and was responsible for driving and managing consumer insights function based out of India. Awarded the Market Researcher of the year award in 2015, Jasmeet has a decade of experience across wide variety of industries including telecom, technology, media and financial services where he has worked on a very wide range of insight, strategy and brand development projects.

He has travelled extensively in pursuit to study consumer culture and behaviour and is a frequent speaker at international industry conferences. Jasmeet holds a Bachelor Degree in Technology (Computer Engineering) and a Master’s Degree in Business Administration (Marketing).

Event information:

Event Format: Webinar
Date: Monday 21 August, 2017
Location: Your PC
Event Cost :(inc.GST) $88.00 Members
$120.00 Non Members
QPMR Points: 5
Time | Zones: Time: Please note following time – based on your location’s time zone‚Äč
3.30pm – 4.30pm NSW | QLD | ACT | VIC |TAS
3.00pm – 4.00pm SA | NT
1.30pm – 2.30pm WA

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Start Time:
3:30 PM

Location:
your PC

Non-member Price:
AU $ 120 (Inc. GST)

Member Price:
$88.00 (Inc. GST)

Your Price:
AU $ 120.00 (Inc. GST)

Registrations Open:
9th Jan 17 12:00 AM

Registrations Close:
21st Aug 17 3:30 PM

Registration

  • Event date has passed
  • Registrations are closed