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QPMR Webinar: Stories for change: key lessons from framing science

16th Feb 18


Sometimes a good idea isn't enough to drive change; more important is how you communicate that idea. This is where "issue framing" comes in. Nat explores how people think about social issues and how advocates, experts, and strategic communications professionals can use an understanding of culture, storytelling, and science to communicate about social and scientific issues, shape policy, and lead change..


This webinar will explore how to:

  1. Use methods from the social and behavioral sciences to measure how people understand complex socio-political issues. More importantly, how to test ways of reframing issues to drive social change.
  2. Frame facts and data so they have persuasive power for bringing about change.

Learning Outcomes:

At the completion of this webinar, you will have gained insight as to why data and facts on their own are not effective communications devices. When used in isolation, they do not cause people to change their attitudes and beliefs about social issues or motivate them to take steps to make change. From this awareness, you will be offered tools for promoting change with the data and facts you have at hand.


Nat Kendall-Taylor

Nat is CEO at the FrameWorks Institute. Nat oversees a research-based approach to strategic communications, which uses methods from the social and behavioral sciences to measure how people understand complex socio-political issues and tests ways to reframe them to drive social change.

As CEO, he leads a multi-disciplinary team of social scientists and communications practitioners who investigate ways to apply innovative framing research methods to social issues and train non-profit organizations to put the findings into practice.

An expert in psychological anthropology and communications science, Nat publishes widely in the popular and professional press and lectures frequently in the United States and abroad. His work has appeared in peer-reviewed journals such as Science Communication, Human Organization, Applied Communications Research, Child Abuse and Neglect, and the Annals of Anthropological Practice.

Nat holds a B.A. from Emory University and master’s and doctoral degrees from the University of California, Los Angeles.

Event information:

Event Format: Webinar
Date: Friday 16th February, 2018
Location: Your PC
Event Cost :(inc.GST) $Free QPMR Members
QPMR Points: 5
Time | Zones: Time: Please note following time – based on your location’s time zone‚Äč
12:30pm - 1:30pm NSW | ACT | VIC |TAS
12:00pm - 1:00pm SA | NT
11:30Am - 12:30pm QLD
9:30Am - 10:30Am WA


Start Time:
12:30 PM

your PC


Registrations Open:
17th Jul 17 12:00 AM

Registrations Close:
17th Feb 18 5:00 PM