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Webinar: Co-design in focus groups

12th Mar 19


This webinar will focus on a new methodology for engaging people in the design of new products, including digital services. The methodology involves the co-design of product concepts as an extension to the focus group format. The focus group then takes the direction of creative rather than critical discussion and generates revised concepts more suited to the values and interests of the group.


  • How to plan a co-design focus group for evolving product concepts.
  • How to immerse consumers in co-design discussions
  • How to analyse responses to co-design discussions.

Learning Outcomes:

At the completion of this webinar, participants will be able to:

  • Plan an extended focus group to evolve initial product concepts
  • Gain an approach for co-design and re-design discussions
  • Understand approaches to the analysis and documentation of co-design discussions


David Frohlich, UK

Event information:

Event Format: Webinar
Date: Tuesday 12th March, 2019
Location: Your PC
Event Cost :(inc.GST) $88.00 Members
$120.00 Non Members
QPR Points: 5
Time | Zones: Time: Please note following time – based on your location’s time zone‚Äč
7:30pm - 8:30pm NSW | ACT | VIC | TAS
7:00pm - 8:00pm SA
6:30pm - 7:30pm QLD
6:00pm - 7:00am NT
4:30pm - 5:30pm WA


Start Time:
7:30 PM

your PC

Non-member Price:
AU $ 120 (Inc. GST)

Member Price:
AU $ 88.00 (Inc. GST)

Your Price:
AU $ 120.00 (Inc. GST)

Registrations Open:
31st Aug 18 12:00 AM

Registrations Close:
13th Mar 19 5:00 PM


  • Event date has passed
  • Registrations are closed