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Webinar: Latest developments in APP Ethnography

20th Mar 18


When data is collected closer to points of decision-making or action, then it can have higher levels of validity. In this webinar, we will learn how APP ethnography can assist in generating data that can increase the predicative validity of your market research studies.


On completion, participants should have a good understanding of:

  • How to acquire intimate, in-the-emotion and in-the-moment data using APP technology, without compromising the event that we are capturing data about
  • Ways of capturing self-generated data, without editing, that can otherwise detract from the usefulness of the data collected
  • The real questions to be asked, iteratively, when collecting APP based data
  • How to facilitate discussions, as a researcher, amongst participants using APP-based research.

Learning Outcomes:

At the conclusion of this webinar, participants will feel comfortable including the latest developments in APP-based research in the design of their research projects and have confidence in collecting and interpreting such data.


Siamack Salari (Belgium)

Siamack Salari is Chief Ideas Officer at EthOS (Ethnographic Observation System). EthOS is a group of ethnographers, film makers and agency which develops apps for longitudinal decision journeys.

Siamack Salari started conducting ethnographic research while working in planning at JWT in the early 90's. He developed the world's first ethnographic research app in 2009 and has since been working on variants for capturing longitudinal decision journeys and corporate idea management. He lectures in Valenciennes (France), The University of Oxford, SAID, and the London School of Economics.

Siamack is also a Visiting Research Fellow, Dept. of Management, Kings College London. He resides between London and Belgium

Event information:

Event Format: Webinar
Date: Tuesday 20th March, 2018
Location: Your PC
Event Cost :(inc.GST) $88.00 Members
$120.00 Non Members
QPMR Points: 5
Time | Zones: Time: Please note following time – based on your location’s time zone‚Äč
4:30pm - 5:30pm NSW | ACT | VIC |TAS
4:00pm - 5:00pm SA
3:30pm - 4:30pm
3:00pm - 4:00pm NT
1:30pm - 2:30pm WA


Start Time:
4:30 PM

your PC

Non-member Price:
AU $ 120 (Inc. GST)

Member Price:
88.00 (Inc. GST)

Your Price:
AU $ 120.00 (Inc. GST)

Registrations Open:
17th Jul 17 12:00 AM

Registrations Close:
21st Mar 18 4:00 PM


  • Event date has passed
  • Registrations are closed