QPMR Webinar: AI to prevent fraud in market research
5th Sep 18
How can we use technology, automation and Artificial Intelligence (A) I to mitigate fraud in market research; deeply profile respondents and treat them respectfully by fully and correctly leveraging their data?
This webinar will help you reduce the time wasted by respondents who fraudulently “jump through your hoops” and lessen the value of your data set.
Learning objectives include:
- Capturing advances in AI for better screening of respondents
- Ways of profiling respondents to ensure they are legitimate for including in your sample
- How to identify and remove fraudulent respondents from your data set
JD Deitch, France
JD Deitch is a twenty-year veteran of the market research industry. He began his career client-side in financial services, then went on to hold senior positions at The NPD Group as Head of Research and Analytics in Europe and Ipsos as SVP of Global Sampling Operations. Prior to P2Sample, JD held executive positions at AYTM and Bakamo Social.
JD is a frequent speaker and a thought leader in the insights industry as it evolves to tackle the challenges of the digital age. He has a Ph.D. in Political Science with Distinction from The American University and a BA from the University of Pennsylvania. He lives in France with his wife and two sons.
|Event Format:||QPMR Webinar|
|Date:||Wednesday 5th September, 2018|
|Event Cost :(inc.GST)||FREE||Members Please note this is a QPMR Members only event|
|not available||Non Members|
|Time | Zones:||Time: Please note following time – based on your location’s time zone|
|5:30pm - 6:30pm||NSW | ACT | VIC |TAS | QLD|
|5:00pm - 6:00pm||SA | NT|
|3:30pm - 4:30pm||WA|
25th Jun 18 12:00 AM
5th Sep 18 5:00 PM