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Webinar: When and how to use social media for data collection

12th May 20

When and how to use social media for data collection


There continues to be an increasing interest in conducting research using social media data. Whilst social media data can illuminate consumer sentiment, the webinar reviews the conditions on which this data source can be relied on for making conclusions?


  1. When to use social media content to either supplement or substitute survey data
  2. Techniques for determining sentiment using traditional research methods, and then contrasting the validity of newer machine learning-based tools (such as those developed for Twitter-like texts) against more traditional methods.

Learning Outcomes

At the conclusion of this webinar, you will be able to:

  1. Discern when to include social media data in your research studies
  2. Determine the context in which social media data can be used.
  3. Conduct sentiment analysis using both traditional research


Frederick Conrad – Professor, University of Michigan, USA

Frederick Conrad is a Research Professor in the Survey Research Centre at the University of Michigan and in the Joint Program in Survey Methodology (JPSM) at the University of Maryland. He is the director of the graduate programs at Michigan (MPSM) and Maryland (JPSM) His current research includes adaptive user interfaces in web surveys, interviewer-respondent interaction, and data collection with mobile, multimodal devices

Event information:

Event Format: Webinar
Date: Tuesday 12th May, 2020
Location: Your PC
Event Cost :(inc.GST) $88.00 Members
$120.00 Non Members
QPR Points: 10
Time | Zones: Time: Please note following time – based on your location’s time zone‚Äč
10:00am - 11:00am NSW | ACT | VIC |TAS | QLD
09:30am - 10:30am SA | NT
08:00am - 09:00am WA


Start Time:
10:00 AM

your PC

Non-member Price:
AU $ 120 (Inc. GST)

Member Price:
AU $ 88.00 (Inc. GST)

Your Price:
AU $ 120.00 (Inc. GST)

Registrations Open:
22nd Apr 19 12:00 AM

Registrations Close:
13th May 20 5:00 PM