Webinar: Conducting research for SMEs
24th Jun 19
Small enterprises (SMEs) can be defined as businesses with less than 50 employees. SMEs account for the vast majority of businesses.
Research with SMEs has its unique challenges. This can include lack of knowledge from infrequent research and small research budgets. The challenge for research providers is to find smart ways of offering value for money though actionable insights.
This webinar provides a blueprint for how to successfully conduct research for small businesses. This includes how to:
- Understand niche sectors and audiences
- Overcome small budgets and justify the ROI from research
- Managing a lack of appreciation of the value that research can offer.
- Convey the braider business objectives that research can satisfy
At the completion of this webinar, participants will be better equipped to:
- Pitch research to SMES
- Gaining support from critical stakeholders within SMES for conducting research
- Delivering actionable research for ongoing client engagement
How to position researchers as a trusted consultant to SMEs
Speaker(s): Alex Holmes & Alex Wilman , UK
Laura Craig, Co-founder of CRIS Research, Canada
NorthStar UK is a research agency dedicated to breaking the mould and finding unconventional answers.
Over the past eight years, Alex Holmes he has worked on a wide variety of projects for a number of different brands and is now a Director at NorthStar UK.
Alex Wilman is an Associate Director at NorthStar UK and has over 6 years’ experience, primarily in ad-hoc quant research.
|Date:||Monday 24 June, 2019|
|Event Cost :(inc.GST)||$88.00||Members|
|Time | Zones:||Time: Please note following time – based on your location’s time zone|
|4:00pm - 5:00pm||NSW | ACT | VIC |TAS | QLD|
|3:30pm - 4:30pm||SA | NT|
|2:00pm - 3:00pm||WA|
AU $ 120 (Inc. GST)
AU $ 88.00 (Inc. GST)
AU $ 120.00 (Inc. GST)
22nd Apr 19 12:00 AM
24th Jun 19 5:00 PM