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Webinar: Reviving the research experience with AI

14th May 19

Background:

This webinar explains how emerging technology can assist researchers with real-time data collection and improve the market research experience for respondents.

An example is provided of a chat bot being used to replicate live interactions for collecting qualitative data 3x faster and at 3x less expense than traditional qualitative research.

This webinar also includes a demonstration of how the AI-enabled virtual moderator delivers a text-based conversational research experience at scale. This will include feedback from actual respondents who have had their information collected in this way.

Objectives:

  • how the principles of focus, engagement, and empathy were applied to build an AI-enabled virtual moderator that delivers a conversational research experience at scale.

  • a demonstration of the AI enabled virtual moderator, including feedback from participants.

  • How the machine-learning reporting works incorporating sentiment and theme analysis.

Learning Outcomes:

At the completion of this webinar, participants will gain a practical understanding of how to use current advances in AI, especially chatbots, to the benefit of their research practice. This is consistent with how marketers are using chat bots to replicate live customer interactions and in so doing, improve the experience that customers have with their respective organisations.

Speaker(s):

Laura Craig, Co-founder of CRIS Research, Canada

Laura Craig is Co-founder of CRIS Research in Canada.

CRIS is a text-based virtual moderator that allows clients to understand the ‘why’ behind consumers’perceptions and behaviours faster & with less expense, giving clients more opportunity to apply qual insights to their business decisions.

Event information:

Event Format: Webinar
Date: Tuesday 14th May, 2019
Location: Your PC
Event Cost :(inc.GST) $88.00 Members
$120.00 Non Members
QPR Points: 5
Time | Zones: Time: Please note following time – based on your location’s time zone‚Äč
10:00am - 11:00am NSW | ACT | VIC |TAS | QLD
9:30am - 10:30am SA | NT
8:00am - 9:00am WA

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Start Time:
10:00 AM

Location:
your PC

Non-member Price:
AU $ 120 (Inc. GST)

Member Price:
AU $ 88.00 (Inc. GST)

Your Price:
AU $ 120.00 (Inc. GST)

Registrations Open:
22nd Apr 19 12:00 AM

Registrations Close:
16th May 19 5:00 PM

Registration

  • Event date has passed
  • Registrations are closed