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Webinar - Research in a fake information era

17th Mar 20

Introduction

This webinar will explore how organisations can better measure, understand and protect the level of trust in their brands.

The key drivers of generating trust/distrust through social media will be examined. If AI technologies can measure and predict brand health, then what should brands do to protect and nurture trust in our fake news era. Examples will be provided of intensified social activism and enhanced corporate scrutiny.

Objectives

In this webinar you will learn:

  • The key drivers of trust/distrust in social media
  • How to leverage learning from AI technologies for measuring and predicting brand health
  • How research can be used to guide brands, protecting themselves in an era of fake information.

Learning Outcomes

By the end of this webinar, you will have learnt:

  1. To utilise learning from AI technologies for improving brand health
  2. To better pitch how research can be used to protect brand health in the fake news era.
  3. How to pro-actively assist brands when being damaged by fake news.

Speaker:

Rob Key – CEO & Founder of Converseon, a leading New York based market research agency.

Event information:

Event Format: Webinar
Date: Tuesday 17th March, 2020
Location: Your PC
Event Cost :(inc.GST) $88.00 Members
$120.00 Non Members
QPR Points: 10
Time | Zones: Time: Please note following time – based on your location’s time zone‚Äč
11:00am - 12:00pm NSW | ACT | VIC | TAS
10:30am - 11:30am SA
10:00am - 11:00am QLD
09:30am - 10:30am NT
08:00am - 09:00am WA

Back

Start Time:
11:00 AM

Location:
your PC

Non-member Price:
AU $ 120 (Inc. GST)

Member Price:
AU $ 88.00 (Inc. GST)

Your Price:
AU $ 120.00 (Inc. GST)

Registrations Open:
1st Jan 20 12:00 AM

Registrations Close:
18th Mar 20 5:00 PM

Registration