Tel: +61 2 95663100 | Contact

VIC YRN - Horror Stories

22nd Nov 17

After Halloween, come and hear from senior researchers about the experiences that give them nightmares and keep them awake at night.

Kicking people out of focus groups, respondents bursting into tears, technology fails…their tales will send shivers up your spine.

Come one come all, let’s gather hear their tales of terror – and words of wisdom from a panel of experienced market researchers.

  • Learn what to do in the face of panic and uncertainty.
  • Learn how to avoid the kind of experiences that cause you to wake up in a sweat by taking away tools that will help you handle or salvage difficult research situations.

The following speakers will share many useful and wise tips:

Anna Truong from EY Sweeney will share quantitative tales of terror – who knew a simple survey could turn into such a nightmare!

Paul DiMarzio from DiMarzio Research will bring the respondents’ perspective. He will share insights from a recent omnibus survey about what respondents love and hate about participating in research!

Dr Kirstin Couper from Colmar Brunton has too many stories to list!

If you have a horror story you want to share you can do so by clicking here.

This is a panel discussion, so everyone is welcome to have a say!

Our selected featured speakers for the evening are:


Anna has been a market researcher at heart, ever since studying Psychology and Marketing at Monash University. She has been working in the industry for over 8 years, with half of that being in Chicago. Whilst she has dabbled in qual, she’s a quantie at heart, with a love for data and curiosity of finding new ways of doing online research. Outside of work, Anna can be found swimming, cycling or running, and occasionally doing all three when participating in triathlons.


Paul has spent the majority of his 11 year career working alongside his father in the family business Di Marzio Research. During that time, he has been mentored and guided by his dad Kim while learning how to run a small business. He attended this year’s AMSRS conference which inspired him to put his hand up to present at the YRN. When he’s not managing research projects, Paul spends most of his time chasing around his 3 year old son and tries to keep fit by playing basketball twice a week (he still dreams of playing basketball in the NBA).



With over 16 years of research experience, Kirstin is particularly interested in combining qual and quant research methods to better engage with communities. Kirstin leads the Colmar Brunton Social & Government research team in Victoria and has a strong background in community engagement research. She is particularly interested in the bespoke design of research studies to help clients better understand the needs of specific communities, and how to effectively target them in communications.

While based in Melbourne, Kirstin has directed a wide range of projects using qualitative and quantitative methods; she has particular experience in segmentation and advanced qualitative techniques, having recently conducted large scale health and wellbeing segmentation and work in community resilience.

Before moving to Australia, Kirstin specialised in local government research as part of the Ipsos MORI Social Research Institute. She also has a PhD from the University of Sheffield.


This event has been proudly sponsored by:

Event information:

Event Format: Presentation | Discussion | Networking
Date: Wednesday 22nd November, 2017
Time: 6:00pm - 8:00pm
Location: EY, 8 Exhibition St, Melbourne (check in with reception on ground floor)
Event Cost :(inc.GST) $25.00 AMSRS Members
$35.00 AMSRS Members
Inclusions: Canapes, 2 drinks and CANDY!


Start Time:
6:00 PM

Non-member Price:
AU $ 35 (Inc. GST)

Member Price:
$ 25.00 (Inc. GST)

Your Price:
AU $ 35.00 (Inc. GST)

Registrations Open:
10th Oct 17 12:00 AM


Event date has passed