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VIC GSRN - This Girl Can

22nd May 19

VicHealth's This Girl Can campaign has been one of the most talked about social marketing campaigns. Based on Sport England's campaign of the same name, it featured 'real' Australian women and authentic stories - with the ultimate aim of boosting participation in physical activity. Aside from its popularity, early evaluation results show that it's been remarkably successful in its first year - inspiring one in seven Victorian women to get active.

Melanie Fineberg (Manager of Social Marketing at VicHealth) will talk about the campaign journey, the learnings and what's next for this long-term campaign. The presentation will have a broad focus encompassing the campaign need and development, execution, collaboration and evaluation of its effectiveness – which will appeal to a broad audience, including market and social researchers, government departments / agencies, not-for-profit organisations and academia."

Melanie is a passionate marketing communications professional with almost 20 years' experience in the government and not-for-profit sectors in Australia (Sydney, Perth and Melbourne) and in London.

Melanie has spent her career leading teams to deliver a range of high-profile behaviour change campaigns. From encouraging people to be safer on the roads and at work, to supporting people to make healthier choices and raising funds for life-saving research, Melanie’s goal has always been to have a positive impact on people’s lives.As Social Marketing Manager at VicHealth,

Melanie is responsible for leading her team to design, develop and evaluate social marketing and awareness campaigns. This has included creation of the highly successful This Girl Can – Victoria campaign which inspired more than 285,000 women to get active in its first year.

Melanie has a Bachelor of Arts in Communications from the University of Technology Sydney.

Event information:

Event Format: Presentation | Seminar | Networking
Date: Wednesday 22nd May 2019
Time: 6:00pm - 8:00pm
Location: Tonic House - 386 Flinders Lane, Melbourne
Event Cost :(inc.GST) $35.00 AMSRS Members
$55.00 Non Members
QPMR Points: 7.5
Inclusions: Finger food, 2 included drinks with a cash bar to purchase additional drinks


Start Time:
6:00 PM

Tonic House, 386 Flinders Lane, Melbourne 3000

Non-member Price:
AU $ 55 (Inc. GST)

Member Price:
$35.00 (Inc. GST)

Your Price:
AU $ 55.00 (Inc. GST)

Registrations Open:
1st May 19 12:00 AM


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