NSW IRG | CNG: AI: Where is the real intelligence?
15th May 19
NSW IRG: Networking Events and Panel Discussion
on the opportunities and challenges with AI
AI: Where is the real intelligence?
AI is no longer inevitable, it is here and being used by research agencies and client organisations to not only manage repetitive tasks but to also helping customers and participants to clarify information they are providing, and keeping them engaged during an encounter.
Before you pack up your bags and leave your IRG-Bot to run your business, let’s have lunch and discuss in what ways AI evolve and how is it likely to affect independent researchers? Importantly, what is our role as research consultants and our RI?
Our panel comes from a variety of disciplines and backgrounds to bring their individual experiences to the panel.
Tim Biddlecombe (B.Sc., QPMR) has over 30 years’ experience in market research. London born, he trained at MIL, then onto Harris, MaS and Plastow Research in the UK before joining Frank Small & Associates, in Sydney, in 1989. He co-founded the Leading Edge in 1990. Together with Derek Leddie, they built TLE from just 2 to 90 employees by the time Tim exited in late 2000. He then founded Arnold & Bolingbroke (Asia) and, working with key partners, built another very successful research company in Sydney, servicing the APAC region.
Tim is now Principal and Director of TJB Strategies. Tim is very much a hand–on researcher with a passion for qualitative research. He conducts numerous studies in Australia and key global markets each year.
Having worked both on the client side and in consulting, Virginia has over 30 years’ experience in consumer and business research. In her client side roles, Virginia has delivered and leveraged market insights in customer experience, segmentation, service development, communication and brand development in the automotive and energy sector for the NRMA, Ausgrid and Energy Australia.
Virginia is the Consumer Insights Manager at NRMA.
Mary Anne Muscat
Mary Anne has over 20 years of market research and marketing experience within the financial services and professional services industries leading many strategic and tactical projects both in B2B and B2C. Prior to her role at Westpac, May Anne managed various insight roles for NAB/MLC, Perpetual, ASX, ICAA, St George, and CBA.
Mary Anne’s experience includes leading research that supports brand and communication development and evaluation, segmentation, customer experience and product development in both the direct and intermediary channels.
Mary Anne is currently the Senior Manager for Customised Research at Westpac, and has a Master of Commerce (Marketing) from UNSW and a Bachelor of Business (Marketing) from UTS.
Chris Martin Murphy
Chris has 54 years’ experience in advertising (32 years including International VP/MD of Y&R, and MD of The Campaign Palace), business development consulting (37 years), and market research (49 years designing and reporting quantitative research, and 31 years designing, conducting and reporting qualitative research).
Chris founded Interface Research & Strategy and its specialist division The Financial Research Co. in 1998, since when these companies have consulted to 124 Major Client Companies. Chris has long consulted to clients on business development, product, distribution, branding, marketing, communications and research, and since 1966 he has created or co-created 40 business, 96 marketing and 114 advertising plans and strategies for a total of 149 Major Client Companies.
Chris Martin Murphy is the Managing Director of Interface Research & Strategy and The Financial Research Co. He has a B.A. (Hons), and a M.A. History (Cambridge, UK).
This is a FREE event.
Please register to ensure you don't miss out on a seat!
You are required to register for this event.
Date: Wednesday 15th May, 2019
Time: From 12pm to 2pm
Venue: The Native Rose Hotel - 68 Victoria Rd, Rozelle
Costs: Free event