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NSW: Fundamentals of Quantitative Research 2020

23rd Mar 20


This course provides an introduction to the role and basic methods of quantitative research.

It offers an overview of how quantitative research can help solve marketing and business problems, what methods of quantitative research are available and how to choose which method is the more appropriate.

Learning Outcomes

On completion, participants should have a good understanding of:

• The quantitative research process
• The difference between quantitative and qualitative research and how the two approaches can support each other
• The key concepts in quantitative research design including sampling, questionnaire design, data collection methods, fieldwork issues etc
• The range of quantitative data collection methods available
• How to design a quantitative study to meet a specific client/research objective
• Analysis and presentation of quantitative findings.

Event information:




8:30 – 9:00


9:00 - 9:45

An introduction to Quantitative research

What is quantitative research? Why conduct quantitative research? How is quantitative research different to qualitative research?

9:45 – 11:00

Quantitative research design considerations

Learn about the building blocks of designing a quantitative research project and why they are so critical to the success of the outcome.

This section will cover:

  • Sampling & survey error
  • Questionnaire design
  • Survey costs

11:00 – 11:30

Morning tea

11:30 – 13:00

Quantitative data collection methods

Explores the evolving range of data collection methods and the strengths and weaknesses of each. The focus will be how to choose from both traditional quantitative collection methods, such as face to face, telephone, web surveys and recent variants of the traditional methods.

13:00 – 14:00


14:00 – 15:15

Best practice in respondent contact

This section explores the problem of declining response rates and what as an industry we can do encourage participation in market and social research projects.

15:15 – 15:45

Afternoon tea

15:45 – 17:00

Quantitative data analysis

Putting it all together – how to draw conclusions from quantitative data.



Event Format: Fundamentals Course
Date: Monday 23rd March, 2020
Location: Novotel Sydney Central Hotel - 169-179 Thomas Street Sydney NSW
Event Cost: $250 Members
$750 Non Members
QPR Points: nil
Inclusions: Morning Tea, Lunch and Afternoon Tea


Derek Jones

Derek is the founder and principal of D&M Research, and maintains an active role in consulting on projects, developing proprietary techniques, mentoring and bridging the gap between research findings and client decision making.

Monica Gessner

Monica is Research Director at Australia Online Research, where she brings over
20 years’ experience in marketing and market research.


Start Time:
8:30 AM

Novotel Sydney Central (Chinatown) 169-179 Thomas St, Sydney NSW 2000

Non-member Price:
AU $ 750 (Inc. GST)

Member Price:
AU $ 250.00 (Inc. GST)

Your Price:
AU $ 750.00 (Inc. GST)

Registrations Open:
30th Nov 18 12:00 AM

Registrations Close:
23rd Mar 20 11:59 PM