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NSW: Fundamentals of Quantitative Research 2019

22nd Mar 19

Overview:

This course provides both an introduction and a refresher to the role and basic methods of quantitative research. It offers an overview of how quantitative research can help solve marketing and business problems, what methods of quantitative research are available and how to choose which is the most appropriate.

Designed for:

Those who are new to quantitative research (on the buyer or supplier side) or those seeking a refresher in preparing for the QPR assessment.

Learning outcomes:

On completion, participants should have a good understanding of:

  • The quantitative research process
  • The difference between quantitative and qualitative and how the two approaches can support each other
  • The key concepts in research design including sampling, questionnaire design, data collection methods, fieldwork issues etc
  • The range of quantitative data collection methods and the relative advantages and disadvantages of each
  • How to design a quantitative study to meet a specific client/research objective
  • Analysis and presentation of quantitative findings

Event information:

Time

Topic

Details

8:30 – 9:00

Registration

9:00 - 9:45

An introduction to Quantitative research

What is quantitative research? Why conduct quantitative research? How is quantitative research different to qualitative research?

9:45 – 11:00

Quantitative research design considerations

Learn about the building blocks of designing a quantitative research project and why they are so critical to the success of the outcome.

This section will cover:

  • Sampling & survey error
  • Questionnaire design
  • Survey costs

11:00 – 11:30

Morning tea

11:30 – 13:00

Quantitative data collection methods

Explores the evolving range of data collection methods and the strengths and weaknesses of each. The focus will be how to choose from both traditional quantitative collection methods, such as face to face, telephone, web surveys and recent variants of the traditional methods.

13:00 – 14:00

Lunch

14:00 – 15:15

Best practice in respondent contact

This section explores the problem of declining response rates and what as an industry we can do encourage participation in market and social research projects.

15:15 – 15:45

Afternoon tea

15:45 – 17:00

Quantitative data analysis

Putting it all together – how to draw conclusions from quantitative data.

17:00

CLOSE

Event Format: Fundamentals Course
Date: Friday 22nd March, 2019
Location: Sydney
Event Cost: $250 Members
$750 Non Members
QPR Points: nil
Inclusions: Morning Tea, Lunch and Afternoon Tea

Speaker(s):

Back

Start Time:
8:30 AM

Location:
Novotel Sydney Central (Chinatown) 169-179 Thomas St, Sydney NSW 2000

Non-member Price:
AU $ 750 (Inc. GST)

Member Price:
AU $ 250.00 (Inc. GST)

Your Price:
AU $ 750.00 (Inc. GST)

Registrations Open:
30th Nov 18 12:00 AM

Registrations Close:
23rd Mar 19 11:59 PM

Registration

  • Event date has passed
  • Registrations are closed