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Webinar: Qualitative CX Research

16th May 17

Background:

The term “customer experience research” has been popularized by those in the usability field, but a qualitative perspective can make such research more valuable.

Jay Zaltzman draws on his knowledge of both customer experience and qualitative research to explain how organizations can provide a superior customer experience by understanding the whole customer, connecting with them both rationally and emotionally.


Objectives:

  • The webinar will address the following learning objectives:
  • The basis for Customer Experience (CX) research
  • The value that a qualitative perspective can bring to CX research
  • Methodological considerations when designing qualitative (CX) research
  • Pitfalls with qualitative (CX) research
  • How to synergise qualitative and quantitative CX research for achieving the most leverageable client outcome

This webinar will enable QPMRs to increase their proficiency in qualitative CX research, thereby enabling a more comprehensive approach when undertaking customer experience research.

Speaker: Jay Zaltzman, USA

Jay Zaltzman is founder of Bureau West, a marketing and research company in Los Angeles.

Over the past 20 years, Jay has spoken to thousands of customers and users, online, offline, and everywhere in-between. His company combines user research with qualitative and quantitative approaches to get a complete understanding of people's motivations and behavior. Jay feels that it is important to go beyond people’s rational thinking and also understand their emotional and subconscious motivators.

Date: Tuesday 16th May, 2017
Time: Please note following time – based on your location’s time zone

NSW, QLD, ACT,
VIC, TAS
SA, NT WA
11 am –
12 noon
10:30am -
11:30am
9 am –
10 am

After registering, you will receive a confirmation email containing information about joining the webinar.

Costs: (inc.GST)
AMSRS Members $88.00
Non-members $120.00

points: 5

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Start Time:
11:00 AM

Location:
your PC

Non-member Price:
AU $ 120 (Inc. GST)

Member Price:
$88.00 (Inc. GST)

Your Price:
AU $ 120.00 (Inc. GST)

Registrations Open:
9th Jan 17 12:00 AM

Registrations Close:
10th May 17 11:59 AM

Registration