VIC: Best of Conference
17th Oct 19
We would like to invite all AMSRS members,
friends and colleagues to the
AMSRS VIC 2019 Best of Conference Event
2019 AMSRS NATIONAL CONFERENCE WINNERS:
WINNERS OF THE BEST PRESENTATION AWARD
LYNDALL SPOONER | FIFTH DIMENSION
FAKE DATA = FAKE NEWS: HOW EASY IS IT TO SOURCE ACCURATE RESEARCH DATA IN THE DIGITAL AGE?
Accurate and representative data has been, and always will be, the cornerstone of good market research. And in the digital age, more than ever before, we are at a greater risk of reporting fake data and risking our integrity as a source of truth. A significant amount of market research data today comes from survey panels. How confident are you in that data? Have you ever considered how data quality might vary from panel to panel? How far do you go to ensure you are collecting accurate data? At the end of 2018 we conducted our most comprehensive panel review to date involving seven of Australia’s largest panel providers. We evaluated the accuracy of the data we collected against independent sources as well as the behaviour of the respondents. We will outline what researchers should be considering to increase the accuracy of their data sourced from panels. So how accurate do you think online panel data is?
Lyndall founded Fifth Dimension in 2006 and has over 20 years’ experience in management consulting, market research and marketing consulting. With a passion for merging scientific and technical capabilities and backed with over a decade of experience working in broader consulting (including 3 years at Invetech, one of Australia’s largest technology commercialisation companies) Lyndall has grown Fifth Dimension to be a leading and unique Consumer Strategy consultancy. 5D is actively sought out by many of Australia’s largest organisations, as well as global technology companies, to design and implement key customer insights programs and to develop new commercial opportunities. Lyndall specialises in driving behavioural change strategies, the development of new products and services, and optimising voice of the customer programs and data architecture. Lyndall won the AMSRS 2017 People's Choice Award for her paper on respondent profanity in surveys. She has been a member of the AMSRS since 2006 and was voted onto the AMSRS board in 2018
WINNERS OF THE ESOMAR GLOBAL AWARD FOR INNOVATION & TECHNOLOGY
ALEX KOKSHOORN | THE EVOLVED GROUP
USING CONVERSATIONAL AI TO TRANSFORM THE DELIVERY OF ORGANISATIONAL CUSTOMER INSIGHTS
It almost seems impossible to believe but the transformational change of organisational customer insights continues to accelerate. Organisations need immediate, consolidated insights across their channels, not a patchwork of individual surveys. Yet consumers are bombarded with requests for feedback and only have so much time. They block unsolicited emails and have stopped answering calls from unknown callers. They’re discerning with how they spend their time and selective about what they say.
In reality, it’s now the customer who is in control of the insights process. They expect more from organisations they choose to deal with and expect relationships anchored in an ongoing dialogue. In this new world, the basic tools used to collect feedback need to be reimagined. A survey is no longer static questions but rather a sentence in an ongoing conversation that focuses on relevant topics and moments.
To fulfill this potential, quantitative and qualitative methods will need to merge through conversational AI. The Evolved Group is well progressed on the AI journey, deploying new technology and techniques to engage in conversations to listen, engage and understand. Our presentation will introduce you to EVE (our Evolved Voice Engine) and share learnings from our foundational work in this new domain.
Alex Kokshoorn is the General Manager at The Evolved Group.
A long standing member of the team, Alex began his career as an Insights professional, excelling as a senior account manager for a major global client. With an ongoing appetite for new challenges and self development, he took the opportunity to move into a senior leadership role and be at the forefront of The Evolved Group’s strategic intentions and execution.Alex has a passion for technology and its application in enabling meaningful engagement between organisations and their people and customers.
Tonic House, 386 Flinders Lane, Melbourne 3000
AU $ 45 (Inc. GST)
AU $ 30 (Inc. GST)
AU $ 45.00 (Inc. GST)
30th Nov 18 12:00 AM
22nd Oct 19 11:59 PM